# Sweets-Inspired Bath Products The Zoella Bath Collection from Ulta Features Feminine Packaging By Mary Van Puymbroeck | Published 2017-07-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/zoella-bath-collection References: [refinery29](http://www.refinery29.com/2017/07/163931/zoella-jelly-gelato-ulta#slide-8) & [bustle](https://www.bustle.com/p/fans-are-freaking-out-about-zoella-beautys-newest-launch-70951) The new Zoella bath collection that is set to launch exclusively at '[Ulta](https://www.trendhunter.com/trends/sweet-tooth-1)' next week features all-new packaging. [YouTube](https://www.trendhunter.com/trends/cyklar) star, Zoella, is known for her cute and feminine style. Her newest release stays on-brand with the '[Jelly & Gelato](https://www.trendhunter.com/trends/jelly-perfume-balm)' collection that launches worldwide on July 19th. This food-inspired collection includes products like 'Gelato Bath Frosting,' 'Body Pudding,' 'Bath Wafers' and a 'Shower Shake.' The food-themed branding is an ingenious move as it suggests luxurious texture and distinctive uses for each of the products. Mentally, a Body Pudding would be smoother and creamier than the average lotion while a Bath Wafer sounds more intriguing than the standard bath fizz. Ultra-feminine colors that decorate each of the packages completes the Zoella bath collection experience. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 46% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### Why This Trend Is Growing - **Food-inspired Bath Products:** The trend of creating bath products inspired by food allows for creative and luxurious textures and scents that differentiate them from traditional bath products. - **Feminine Packaging in Beauty:** Using cute and feminine packaging designs for beauty products can be a disruptive innovation opportunity for companies looking to target young female consumers. - **Brand Collaborations with Influencers:** Collaborating with influencers to create exclusive product lines can help brands tap into new customer bases and build brand loyalty. ### Industries Being Reshaped - **Beauty:** Beauty companies can take inspiration from Zoella's bath collection and create their own unique food-inspired bath products to differentiate themselves from competitors. - **Influencer Marketing:** Influencer marketing agencies can promote brand collaborations with influencers to build strong partnerships and boost sales. - **Retail:** Retailers can capitalize on the trend of feminine packaging in beauty and create in-store experiences showcasing products with cute and trendy designs that will appeal to young female consumers. ## Related on Trend Hunter - [Candy-Inspired Scent Collection](https://www.trendhunter.com/trends/sweet-tooth-1.md) - [Collectible Girl Group Soaps](https://www.trendhunter.com/trends/lush-x-katseye.md) - [Cookie-Inspired Personal Care Collabs](https://www.trendhunter.com/trends/dove-x-crumbl-cookies.md) - [Plush-Inspired Sensorial Cosmetics](https://www.trendhunter.com/trends/ulta-beauty-x-squishmallows.md) - [Lollipop-Inspired Bodycare](https://www.trendhunter.com/trends/allkinds-x-chupa-chups.md) - [Ethereal Self-Care Collections](https://www.trendhunter.com/trends/the-dream-collection-by-rituals.md) - [Easter-Inspired Body Care Ranges](https://www.trendhunter.com/trends/seasonal-easter-lineup.md) - [Indulgent Bathing Rituals](https://www.trendhunter.com/trends/honey-bath-collection.md) - [Expansive Personal Care Lines](https://www.trendhunter.com/trends/personal-care.md)