# Intellectual Pillow Talk Zoe Saldana for Calvin Klein Underwear has Brains and Beauty By Vittoria Natarelli | Published 2010-08-31 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zoe-saldana-for-calvin-klein-underwear References: [wwd](http://www.wwd.com/media-news/fashion-memopad/zoe-saldana-for-calvin-klein-underwear-3230098?module=today) & [calvinkleininc](http://www.calvinkleininc.com/SelectLanguage.aspx) Zoe Saldana for Calvin Klein Underwear is a very [sexy and smart commercial](https://www.trendhunter.com/trends/gap-and-parker-posey). Saldana is the hottest thing around right now thanks to her role in 'Avatar' and her undeniable sexiness. The ad features the [actress talking passionately](https://www.trendhunter.com/trends/galleria-handbag) to the camera with nothing to hide. She quotes Shakespeare on the topic of love and how she loves it when a guy cries. Zoe Saldana for Calvin Klein Underwear could also work as a great tutorial on how to land the actress. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 15% | Activity: 80% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear) ## Key Themes ### What's Driving This Trend - **Smart Advertising:** Using intelligent and cultured content in ads can attract more consumers. - **Celebrity Product Endorsements:** Utilizing famous people in marketing campaigns can raise brand awareness and boost sales. - **Embracing Taboo Topics:** Addressing unconventional or controversial topics in advertising can generate buzz and attention. ### Who This Affects Most - **Fashion and Apparel:** Using well-known celebrities to endorse undergarment brands can drive demand and establish brand name recognition. - **Entertainment:** Partnering with popular actors to advertise products can benefit both the celebrity and the company, as well as increase brand recognition. - **Marketing and Advertising:** Incorporating unconventional storytelling methods and cultural references in ads can separate a brand from competitors and generate interest. ## Related on Trend Hunter - [Fashion-Forward Shapewear](https://www.trendhunter.com/trends/calvin-klein-shapewear.md) - [Empowered Makeup Campaigns](https://www.trendhunter.com/trends/pillow-talk-beauty-soulmates.md) - [Empowering Bladder Leak Campaigns](https://www.trendhunter.com/trends/poise-giggle-dribble-campaign.md) - [Leak-Proof Intimate Collections](https://www.trendhunter.com/trends/knix-2.md) - [Influencer-Backed Valentine's Day Collections](https://www.trendhunter.com/trends/bobbi-althoff.md) - [Actor-Endorsed High-End Jewelry Campaigns](https://www.trendhunter.com/trends/serpenti-line.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Humorous Period Care Campaigns](https://www.trendhunter.com/trends/period-underwear-1.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)