# Alternative Ad-Based Donations Ad Revenue from Zoe Amira's Video Will Be Donated By Ell Smith | Published 2020-06-04 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/zoe-amira References: [hypebae](https://hypebae.com/2020/6/zoe-amira-youtube-video-black-lives-matter-donation-fundraise-no-money-creators-ad-revenue-watch-stream) & [youtube](https://www.youtube.com/channel/UCLRyhyT9sehRQ02tnwtchmQ) As unrest continues throughout the United States, millions around the world are opening their wallets in support of protestors fighting against racism and injustice -- in light of this, YouTuber Zoe Amira created a two-hour video in which [all ad revenue will be donated](https://www.trendhunter.com/trends/cloudstored-video-content), offering a simple way for consumers to contribute to the movement if they have limited personal funds. The two-hour video, which can be played on loop to best collect money from ad revenue, features the artwork, poetry and music from a variety of black artists. In the video's description, Amira lists numerous resources, along with charities she plans to distribute the funds to. These charities include Reclaim The Block, George Floyd's Family GoFundMe and the [Minnesota Freedom Fund](https://www.trendhunter.com/trends/craft-hobby). Image Credit: HypeBae ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 3% | Activity: 26% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism) ## Key Themes ### Key Themes Behind This Trend - **Ad-based Donations:** Brands can leverage ad revenue to show support for social causes by partnering with content creators who donate their ad revenue. - **Cause Marketing:** Brands can distinguish themselves from competitors by aligning with social causes and promoting ad-based donations in their marketing campaigns. - **Alternative Fundraising:** Content creators can use their platforms to raise money for social causes by incentivizing viewers to watch their ad-supported videos. ### Where This Applies - **Advertising:** Advertising agencies can help brands use ad-based donations as a way to integrate social responsibility into their campaigns. - **Content Creation:** Content creators can use ad-based donations as a way to monetize their content while giving back to social causes. - **Philanthropy:** Philanthropic organizations can partner with content creators to increase the reach of their fundraising efforts through ad-based donations. ## Related on Trend Hunter - [Charity-Focused Gaming Events](https://www.trendhunter.com/trends/agdq.md) - [Prolonged Activism Campaigns](https://www.trendhunter.com/trends/stay-in-the-fight.md) - [Black Community-Focused Ads](https://www.trendhunter.com/trends/joyfullyblack.md) - [Charity-Supporting Gaming Initiatives](https://www.trendhunter.com/trends/battle-pass.md) - [Charitable Donation Features](https://www.trendhunter.com/trends/rokt.md) - [Ocean-Themed Fundraisers](https://www.trendhunter.com/trends/teamseas.md) - [Social Justice Desert Campaigns](https://www.trendhunter.com/trends/make-some-motherchunkin-change.md) - [Gen Z Advertising Tools](https://www.trendhunter.com/trends/youtube-6.md) - [Branded Underfunded School Donations](https://www.trendhunter.com/trends/underfunded-school.md)