# Zodiac-Inspired Makeup Palettes BH Cosmetic's Zodiac Palette Features 12 Shimmering Shades By Ell Smith | Published 2017-11-27 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zodiac-palette References: [popsugar](https://www.popsugar.com/beauty/BH-Cosmetics-Zodiac-Palette-44222866) & [bhcosmetics](http://www.bhcosmetics.com/zodiac-palette) Consumers can now consult the stars prior to applying one's makeup with the introduction of BH Cosmetic's [Zodiac](https://www.trendhunter.com/trends/zodiac-chocolate) Palette, which offers 12 [shimmering shades](https://www.trendhunter.com/trends/beauty-bento) that were inspired by each zodiac sign. The palette's colors were designed to serve as both highlighters and eye shadows, offering users the ability to match their makeup, creating the perfect look this winter season. Each shade is named after one of the signs, with core personality traits serving as the inspiration behind each color. The 'Leo' shade is offered in a boldly glistening champagne gold color, while the 'Virgo' color, offers a more earthy and subtle glow. The Zodiac Palette plays into current [astrological motifs](https://www.trendhunter.com/trends/shower-readings-body-wash) which have become popular in the design world, while offering users a shimmering and high quality product. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 76% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Astrological Motifs:** Creating products with designs and themes inspired by astrology can appeal to consumers interested in this trend. - **Personalized Makeup:** Developing makeup products that cater to individual zodiac signs and personality traits can provide a unique and personalized experience for customers. - **Multi-functional Makeup:** Designing makeup palettes that serve both as highlighters and eye shadows can offer convenience and versatility to consumers. ### Where This Applies - **Beauty and Cosmetics:** Beauty brands can explore creating zodiac-inspired makeup palettes to tap into the growing interest in astrology among consumers. - **Fashion and Accessories:** Fashion brands can consider incorporating astrological motifs into their designs to align with current trends and attract consumers interested in astrology. - **Personalized Products and Services:** Companies specializing in personalized products can explore collaborations with astrology experts to create personalized makeup products based on zodiac signs. ## Related on Trend Hunter - [Astrology-Aligned Cosmetics](https://www.trendhunter.com/trends/maya-jama-x-rimmel.md) - [Astrology-Themed Chocolate Boxes](https://www.trendhunter.com/trends/zodiac-chocolate.md) - [Colorful Zodiac Candles](https://www.trendhunter.com/trends/anthropologies-zodiac-candle-collection.md) - [Harmonious Eyeshadow Combinations](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends.md) - [Astrological Drinkware Accessories](https://www.trendhunter.com/trends/zodiac-constellation-coasters.md) - [Y2K-Inspired Eyeshadow Palettes](https://www.trendhunter.com/trends/y2kinspired-eyeshadow-palette.md) - [Astrologically Inspired Hair Colors](https://www.trendhunter.com/trends/2024-hair-colorscope.md) - [High-End Holiday Makeup Capsules](https://www.trendhunter.com/trends/chanel-holiday-2025-makeup.md) - [Y2K Anime Makeup Palettes](https://www.trendhunter.com/trends/y2k-baby-palette.md)