# Zodiac-Inspired Promotional Posters Emilee Petersmark's Zodiac Illustrations are Goddess-Themed By Kalin Ned | Published 2018-06-14 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/zodiac-illustrations References: [designtaxi](http://designtaxi.com/news/400123/Zodiac-Signs-Get-Reimagined-As-Magical-Goddesses-In-Beautiful-Illustrations/) & [instagram](https://www.instagram.com/ermsauce/?utm_source=DesignTAXI&utm_medium=DesignTAXI&utm_term=DesignTAXI&utm_content=DesignTAXI&utm_campaign=DesignTAXI) Full-time musician and "part-time comic nerd" Emilee Petersmark produced 12 goddess-inspired zodiac illustrations to be used by American band The Accidentals during its tour. This project enables the artist to grow but also allows for the [promotional posters](https://www.trendhunter.com/trends/zodiac-watchlist) to have a humanizing and relatable touch. Emilee Petersmark's intricate zodiac illustrations helped her go through a "natural evolution," during which she could explore her graphic style and track her progress monthly. In addition, as many people identify and feel spiritually connected to their [astrology signs](https://www.trendhunter.com/trends/astromind), The Accidentals' tour posters definitely have the potential to engage people more than traditional promotional materials. The goddess-inspired zodiac illustrations are available for sale online individually, as a bundle or as a postcard set. ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 53% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What's Driving This Trend - **Zodiac-inspired Illustrations:** There is a trend to use intricate astrological illustrations in promotional materials, creating a more engaging experience for audiences. - **Personalized Promotional Materials:** There is a trend to personalize promotional materials to make them more relatable and humanizing for audiences. - **Spirituality-driven Promotion:** There is a trend towards using spirituality and astrology in marketing materials to better connect with consumers' beliefs and interests. ### Who This Affects Most - **Music:** Music industry professionals can use personalized, astrology-themed promotional materials to better connect with audiences and create a unique branding experience. - **Art:** Artists can create and sell intricate zodiac-inspired illustrations to tap into the growing popularity of astrology-based spirituality and interest in personalized art. - **Fashion:** Fashion brands can incorporate astrology-inspired designs into their clothing lines to appeal to consumers' spiritual and personalized interests. ## Related on Trend Hunter - [Astrological Drinkware Accessories](https://www.trendhunter.com/trends/zodiac-constellation-coasters.md) - [Colorful Zodiac Candles](https://www.trendhunter.com/trends/anthropologies-zodiac-candle-collection.md) - [Water Zodiac Sign Ads](https://www.trendhunter.com/trends/essentia-water-zodiac.md) - [Zodiac Perfume Palettes](https://www.trendhunter.com/trends/zodiac-perfume.md) - [Zodiac-Assigned Furniture Items](https://www.trendhunter.com/trends/astrology-furniture.md) - [Astrology-Themed Chocolate Boxes](https://www.trendhunter.com/trends/zodiac-chocolate.md) - [Engraved Zodiac Pendants](https://www.trendhunter.com/trends/colby-davis.md) - [Astrology-Aligned Cosmetics](https://www.trendhunter.com/trends/maya-jama-x-rimmel.md) - [Tarot-Inspired Phone Cases](https://www.trendhunter.com/trends/tarotinspired-phone-case.md)