# Speedy Messenger Marketing ZoConvert Helps Businesses Create Facebook Messenger Bots By Joey Haar | Published 2017-12-26 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/zoconvert References: [zoconvert](https://www.zoconvert.com/) Of all the apps that people keep on their smartphones, [Facebook](https://www.trendhunter.com/trends/the-m1project) Messenger is one of the most frequently used, and ZoConvert is a new tool to help businesses make the most out of that potential consumer power. The tool allows marketers to design effective [Facebook Messenger bots](https://www.trendhunter.com/trends/smarter-chatbots) in a matter of minutes, without the need for an expert developer. Messaging applications are a great way to engage consumers, as those platforms are where users are most comfortable engaging with others. By using a bot through an app like Facebook Messenger, brands need not worry about getting users to their website or ensuring that they have any special skills or knowledge; everyone already knows how to use Messenger. With ZoConvert removing the technical side of programming a chatbot, [bot marketing](https://www.trendhunter.com/trends/conversational-marketing) is that much more approachable for brands. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 18% | Activity: 31% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### Key Themes Behind This Trend - **Messenger Marketing:** Brands can leverage the popularity of messaging apps like Facebook Messenger to engage consumers through chatbots. - **Chatbot Design:** Tools like ZoConvert make it easy for marketers to create effective Facebook Messenger bots without the need for expert developers. - **Simplified Bot Marketing:** ZoConvert's removal of the technical side of programming chatbots allows brands to easily adopt bot marketing strategies. ### Where This Applies - **Digital Marketing:** The digital marketing industry can utilize messenger marketing to reach and engage consumers in a more interactive way. - **Chatbot Development:** The chatbot development industry can benefit from tools like ZoConvert that simplify the process of creating effective bots. - **Social Media Advertising:** Social media advertising industry can explore the potential of chatbots on Facebook Messenger for targeted and personalized marketing campaigns. ## Related on Trend Hunter - [Chat App Marketing Tools](https://www.trendhunter.com/trends/easebyai.md) - [AI Content Platforms](https://www.trendhunter.com/trends/ai-content-platforms.md) - [AI Chatbot Marketing](https://www.trendhunter.com/trends/atochat.md) - [Intuitive E-Commerce Chatbots](https://www.trendhunter.com/trends/zowie.md) - [AI-Powered Digital Marketing Support](https://www.trendhunter.com/trends/boostrbot.md) - [Automated Message Assistants](https://www.trendhunter.com/trends/zenithchats-247-instagram-chatbot.md) - [Personalized Website Chatbots](https://www.trendhunter.com/trends/conferbot.md) - [Automated Lead Engagement](https://www.trendhunter.com/trends/build-chatbot.md) - [Conversational Marketing Tools](https://www.trendhunter.com/trends/conversational-marketing.md)