# Rapper-Designed Earbuds adidas Teams Up with Quavo to Launch New Z.N.E. 01 ANC Earbuds By Niko Pajkovic | Published 2022-05-17 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/zne-01 References: [pocket-lint](https://www.pocket-lint.com/headphones/news/adidas/161171-adidas-teams-with-quavo-for-limited-edition-z-n-e-01-anc-buds) & [adidas](http://adidas.com)  Sportwear giant adidas has tapped superstar rapper Quavo to launch a limited-edition pair of [Z.N.E. 01 ANC](https://www.trendhunter.com/trends/adidas-earbuds) true wireless earphones. Designed by the [Migos](https://www.trendhunter.com/trends/migos) frontman, the highly exclusive pair of earbuds will be limited to just 150 units, making them highly sought-after collector's items. Arriving in a black and white color scheme, the new case features lyrics lifted from Quavo's soon-to-be-released album Cheat Code. Aside from a variety of aesthetic updates, the new earbuds will maintain the original Z.N.E. 01 ANC's functional features. For example, the new earphones still boast an impressive 20-hour battery life. For those interested, the new rapper-designed earbuds are set to drop on Thursday, May 19, and can be purchased on [adidas'](https://www.trendhunter.com/trends/automated-warehouse) website. Image Credit: adidas ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 46% | Activity: 46% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### What's Driving This Trend - **Celebrity Endorsement:** Brands can leverage the popularity of influential celebrities to launch exclusive products that cater to their fans. - **Limited Edition Products:** Limited edition products can create a sense of urgency and exclusivity that drives customer demand and boosts sales. - **Personalized Products:** Collaborations between brands and celebrities can lead to personalized product designs that cater to specific fan bases and target demographics. ### Who This Affects Most - **Sportswear Industry:** Sportswear companies can collaborate with popular celebrities to release exclusive products that appeal to fans of the celebrity and the brand. - **Consumer Electronics Industry:** Consumer electronics companies can partner with celebrities to create limited edition gadgets that cater to popular trends and provide unique user experiences. - **Music Industry:** Music industry players can leverage their influence and fanbase to partner with other industries in launching innovative products that cater to the needs and preferences of their fans. ## Related on Trend Hunter - [Branded Activewear Earbuds](https://www.trendhunter.com/trends/adidas-earbuds.md) - [Activewear-Branded Earbuds](https://www.trendhunter.com/trends/adidas-zne-01-anc-wireless-earbuds.md) - [Graffiti-Adorned Earbuds](https://www.trendhunter.com/trends/beats-studio-buds-1.md) - [Playful Designer-Enhanced Earbuds](https://www.trendhunter.com/trends/beats-x-melody-ehsani-powerbeats-pro.md) - [Artist-Designed Headphones](https://www.trendhunter.com/trends/melody-ehsani-1.md) - [Racing-Honoring Audiophile Earbuds](https://www.trendhunter.com/trends/pi8-mclaren-edition-earbuds.md) - [Chip-Themed Wireless Earbuds](https://www.trendhunter.com/trends/skullcandy-doritos.md) - [Modern Art Studio-Collaborative Earbuds](https://www.trendhunter.com/trends/futura-laboratories-1.md) - [Lime-Colored Special Edition Earbuds](https://www.trendhunter.com/trends/bang-olufsen-beoplay-ex-atelier-editions.md)