# Crunchy Protein Puffs Znack That's Light Snacks Nourish with Fun Flavors Like Cheeseburger By Laura McQuarrie | Published 2026-04-28 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/znack-that References: [stack3d](https://www.stack3d.com/2026/04/znack-that-protein-puffs.html) & [znackthat.br](https://znackthat.com.br/?utm_source=ig&utm_medium=social&utm_content=link_in_bio&fbclid=PAZXh0bgNhZW0CMTEAc3J0YwZhcHBfaWQMMjU2MjgxMDQwNTU4AAGn37J8QWNm65QV2klrIo45qPkWw3CzFHwp0GZNPOOQSv9fNHRnINMUOqa4nc8_aem_IVSDkH37IS23vJQsUNT2hA)  Znack That is a new player in Brazil's functional snack space and the brand is introducing its first protein-packed products in the form of light, [crunchy puffs](https://www.trendhunter.com/trends/tapatio-protein-puffs) in satisfying flavors like Onion & Parsley, Pesto & Parmesan, and Cheeseburger. Corn flour forms the base of these crispy, not-fried, gluten-free Znack That snacks, plus soy isolate for muscle support and flavorings for variety-specific products. Nutritionally, the puffs provide 10 grams of protein per package, and thanks to their airy texture and [savory flavors](https://www.trendhunter.com/trends/parmesan-garlic), Znack That's debut offerings provide an enticing alternative to dense [protein bars](https://www.trendhunter.com/trends/protein-puff-bars), many of which are made in dessert-inspired flavors or dipped in a chocolatey coating to satisfy snackers with a sweet tooth. ## Trend Insights (Trend Hunter) - Score: 7.4/10 - Popularity: 69% | Activity: 78% | Freshness: 74% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Savory High-protein Snacks:** A shift toward savory, meal-like protein snack formats opens room for products that replace dense bars with craveable, flavor-forward options aimed at everyday consumption. - **Airy Low-calorie Texture Innovation:** Light, puffed textures that deliver volume without frying present possibilities for snacks that satisfy mouthfeel desires while keeping calories and fat low. - **Plant-based Protein Fortification:** Using isolates like soy to elevate protein content in traditionally grain-based snacks creates potential for plant-forward products that meet muscle-support needs without animal ingredients. ### Where This Applies - **Functional Snack Manufacturers:** Producers focused on health-forward convenience foods can introduce novel formats that combine nutritional claims with bold, non-sweet flavor profiles to capture wider snacking occasions. - **Sports Nutrition Brands:** Performance-oriented companies have an opening to expand beyond bars and shakes into light, portable savory snacks tailored for pre- or post-workout consumption. - **Food Ingredient Suppliers:** Suppliers of proteins and texturants are positioned to develop optimized blends that balance protein density, crunch, and clean-label appeal for next-generation puffed snacks. ## Related on Trend Hunter - [Baked Pizza Puffs](https://www.trendhunter.com/trends/baked-pizza-flavored-pillow-crisps.md) - [Chewy Granola Cereals](https://www.trendhunter.com/trends/quaker-chewy-granola.md) - [Kid-Friendly Nutritional Bars](https://www.trendhunter.com/trends/nutritional-bars-for-kids.md) - [Puffed Produce Snacks](https://www.trendhunter.com/trends/puffed-veggie-and-fruit-snacks.md) - [Toy-Themed Snack Collaborations](https://www.trendhunter.com/trends/toy-story-lil-puffs.md) - [Puffed Veggie-Packed Snack Products](https://www.trendhunter.com/trends/caulipuffs.md) - [Veggie Puff Snacks](https://www.trendhunter.com/trends/lilpuffs-voyager-veggie-blend.md) - [Protein-Rich Puffed Cheese Snacks](https://www.trendhunter.com/trends/one-puffs.md) - [Airy Puffed Snacks](https://www.trendhunter.com/trends/like-air.md)