# Posh Peasant Lookbooks The ZMODE Spring/Summer 2013 Collection is Feminine and Girly By Jana Pijak | Published 2012-11-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/zmode-springsummer-2013 References: [notjustalabel](http://www.notjustalabel.com/zmode?nid=74381) & [notjustalabel](http://notjustalabel.com) The ZMODE Spring/Summer 2013 collection exudes both glamor and femininity. The label’s girly lookbook showcases a prim palette of [pastel tones](https://www.trendhunter.com/trends/reformation-spring-2025), layered lace details and lightweight textile combinations. Displaying easy elegance, this advertorial features flirty frocks that epitomize an innocent and demure design aesthetic. Reminiscent of Easter, this breezy collection marries pastels with hints of deep burgundy accent tones that give it a [romantic feel](https://www.trendhunter.com/trends/alessandra-rich). The label’s Manchester-based designer Victoria Rangayah aims to create [timeless silhouettes](https://www.trendhunter.com/trends/splendid-srping-2025) that are designed with a modern lady in mind. Often turning to a past era inspiration, the South African designer mixes an air of luxury with clean comfort and a strong wearability factor in each piece of her ZMODE Spring/Summer 2013 collection. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 92% | Activity: 75% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Key Themes Behind This Trend - **Girly Lookbooks:** Opportunity to create feminine and fashionable lookbooks for brands targeting young women. - **Pastel Palette:** Innovative use of pastel tones combined with accent colors to create unique and romantic designs. - **Timeless Silhouettes:** Creating classic and versatile designs that are inspired by past eras but with a modern twist. ### Where This Applies - **Fashion:** Fashion brands can incorporate feminine and girly elements into their collections for a fresh and trendy look. - **Advertising:** Advertising agencies can create visually engaging lookbooks and campaigns that showcase feminine and romantic designs. - **Retail:** Retailers can stock collections that feature timeless silhouettes, appealing to customers looking for classic and versatile fashion options. ## Related on Trend Hunter - [Feminine Spring Apparel Collabs](https://www.trendhunter.com/trends/femininity-in-bloom.md) - [Effortlessly Elegant Womenswear](https://www.trendhunter.com/trends/veronica-beard-springsummer-2024.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Whimsical Feminine Runway Shows](https://www.trendhunter.com/trends/wild-rose-sparrow.md) - [Liberating Lingerie Collections](https://www.trendhunter.com/trends/zhilyova.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Transitional Spring Collections](https://www.trendhunter.com/trends/splendid-srping-2025.md) - [Gingham-Forward Apparel Edits](https://www.trendhunter.com/trends/maison-amorys-gingham-edit.md)