# Colorful Zip-Front Sports Bras Ruby Ribbon Offers Its Zip-Up Sports Bra in a New Colorway By Kalin Ned | Published 2023-01-11 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zipup-sports-bra References: [rubyribbon](https://www.rubyribbon.com/PWS/homeoffice/store/AM/catalog/SportDemiettes/Zip-FrontSportDemietteBlueMint) This zip-up sports bra is bound to capture attention at the gym. The product is a great example of how athletic brands seek to diversify their athletic offerings by experimenting with style-focused features that also might add to the performance of the garment. The zip-front sport Demiette® style by [Ruby Ribbon](https://www.trendhunter.com/trends/demiettes) is a great example of this fusion between aesthetics and function. The racer-back design ensures that the wearer feels secure while the mesh side panels contribute to comfort because they increase the degree of breathability. The garment features an "all-over compression with 360° stretch for a perfect fit" and the fabric has properties that offer UPF sun protection. The zip-up sports bra has an auto-lock to make sure the zip feature is not a nuisance during workouts, as well as top and bottom zipper covers. Image Credit: Ruby Ribbon ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 84% | Activity: 75% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What Makes This Trend Stand Out - **Style-focused Athletic Wear:** More athletic brands will begin experimenting with style-focused features to diversify their offerings and appeal to fashion-conscious consumers. - **Function + Aesthetics:** There will be an increase in garments that merge function and aesthetics, providing both performance and style benefits to consumers. - **Breathable Mesh Panels:** Breathable mesh panels will become a staple feature of athletic wear as consumers demand garments that prioritize comfort and ventilation during workouts. ### Sectors Adopting This - **Athletic Apparel:** Athletic apparel companies will need to incorporate style-focused features and prioritize functionality to meet the demands of fashion-conscious and performance-driven customers. - **Fitness:** Fitness businesses will need to cater to the growing demand for comfortable and breathable athletic wear that promotes movement and aids performance. - **Sun Protection Clothing:** There will be a rise in companies that produce sun protection clothing as consumers become more conscious of the damaging effects of UV rays and seek out protective garments. ## Related on Trend Hunter - [Hi-Tech Breast-Supporting Sports Bras](https://www.trendhunter.com/trends/techfit-control-bra.md) - [Sustainable Sports Essentials](https://www.trendhunter.com/trends/workout-ready-sports-bra.md) - [Elevated Layered Bras](https://www.trendhunter.com/trends/the-layered-bra.md) - [High-Performance Sports Bras](https://www.trendhunter.com/trends/on-performance-bra.md) - [Temperature-Regulating Sports Bras](https://www.trendhunter.com/trends/temperature-regulating-sports-bra.md) - [Dynamic Athleisure Apparel](https://www.trendhunter.com/trends/victorias-secret-relaunched.md) - [Moisture-Wicking Bras](https://www.trendhunter.com/trends/demiettes.md) - [Versatile Athletic Capsules](https://www.trendhunter.com/trends/brunette-the-labels-sport-collection.md) - [Contemporary Athleisure Brands](https://www.trendhunter.com/trends/staud-sport-1.md)