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# Zipper Hipster Shades
Alexander Wang's Zipper Frame Sunglasses

By Marissa Liu | Published 2010-04-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/zipper-frame-sunglasses
References: [designscene.net](http://www.designscene.net/2010/04/alexander-wang-zipper-sunglasses.html) & [net-a-porter](http://www.net-a-porter.com/product/67399#)

If you, like me, are sick of the hipster-standard [Ray-Ban wayfarers](https://www.trendhunter.com/trends/rayban-transparent-meta-wayfarer) (and its multitude of rip-offs), Alexander Wang has a solution: zipper frame sunglasses. The black square-framed shades have a similar (and universally appealing) shape similar to wayfarers, but with the added design detail of pewter-colored zipper teeth running along the side of the lenses and down the ear piece.

The zipper frame sunglasses from Alexander Wang were made as part of a collaboration with glasses retailer Linda Farrow. Pick them up for $365 at [net-a-porter](http://www.net-a-porter.com/product/67399#).

## Trend Insights (Trend Hunter)

- Score: 5.0/10
- Popularity: 74% | Activity: 69% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Key Themes Behind This Trend

- **Zipper-frame Sunglasses:** The trend of adding zippered details to sunglasses creates disruptive innovation opportunities for eyewear companies to offer unique and customizable designs.
- **Collaborative Fashion Collections:** The trend of fashion designers collaborating with retailers presents disruptive innovation opportunities for brands to create exclusive and limited-edition products, increasing brand value and customer demand.
- **Alternative Eyewear Shapes:** The trend of experimenting with unconventional shapes for sunglasses provides disruptive innovation opportunities for eyewear companies to attract niche markets and offer more diverse and personalized products.

### Where This Applies

- **Eyewear:** The eyewear industry can explore disruptive innovation opportunities by integrating unique design elements, such as zippered frames, to create distinctive and stylish sunglasses.
- **Fashion Retail:** The fashion retail industry can benefit from disruptive innovation opportunities by fostering collaborations with renowned fashion designers, allowing for the creation of exclusive and sought-after fashion collections.
- **E-commerce:** The e-commerce industry can seize disruptive innovation opportunities by offering a platform for fashion collaborations and unique eyewear products, facilitating global accessibility and convenience for customers.

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