# Zipped-Up Jacket Mugs The Zipper Cup Will Neither Open nor Close, But it Looks Adorable By Robyn Currie | Published 2009-11-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/zipper-cup References: [notcot.org](http://www.notcot.org/post/26189/) & [mollaspace](http://www.mollaspace.com/product_info.php?products_id=313&utm_source=streamsend&utm_medium=email&utm_content=7082771&utm_campaign=New) The Zipper Cup is the latest and greatest in the world in home design. These [cute, liquid-holding devices](https://www.trendhunter.com/trends/podio-cup) have an exceptional [zipper detail](https://www.trendhunter.com/trends/selfpropelled-zipper) that runs down the side of the cup. Although the Zipper Cup cannot actually be opened or zipped closed, it does hold both hot and cold liquid—and comes with coasters. That has got to count for something. **Implications** - There aren't too many ways to reinvent something as straightforward as a cup, but charming aesthetic embellishments are still a simple and effective way for companies to easily set their products apart from their more basic peers. Products like this have a charming and lighthearted appeal, and for people looking to fill their life with amusing distractions that is definitely a positive. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 5% | Activity: 59% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Why This Trend Is Growing - **Cute Mug Designs:** There is an opportunity for companies to differentiate their products in the market by adding charming aesthetic embellishments to simple products such as mugs and cups. - **Non-functional Design Elements:** Non-functional design elements, such as the zipper on the Zipper Cup, could potentially become a trend in the home design industry to create more unique and visually interesting products. - **Novelty Drinkware:** As consumers look for amusing distractions in their daily life, there is an opportunity for companies to create more novelty drinkware products like the Zipper Cup. ### Industries Being Reshaped - **Home Design:** Home design companies could incorporate charming and unique embellishments, like the zipper design on the Zipper Cup, into their products to differentiate themselves from competitors. - **Tableware:** Tableware companies could create more novelty drinkware products with non-functional design elements, like the Zipper Cup, to attract consumers looking for visually interesting additions to their dining experience. - **Gifts and Novelties:** Companies specializing in gifts and novelties could include products like the Zipper Cup in their offerings, as consumers look for amusing distractions in their daily life. ## Related on Trend Hunter - [Accordion-Style Coffee Cups](https://www.trendhunter.com/trends/accordion-paper-cup.md) - [Insulated Drink Holders](https://www.trendhunter.com/trends/puffin-drinkware.md) - [Collapsible Metallic Coffee Carriers](https://www.trendhunter.com/trends/collapsible-stainless-steel-cup.md) - [Handle-Free Coffee Mugs](https://www.trendhunter.com/trends/pinch-hold.md) - [Coffee-Cooling Travel Mugs](https://www.trendhunter.com/trends/beverage-tumbler.md) - [Hidden Cat Kitchenware](https://www.trendhunter.com/trends/cute-cat-coffee-cup.md) - [Multifunctional Drinking Bottles](https://www.trendhunter.com/trends/keepcup-bottle.md) - [Power Bank Cup Warmers](https://www.trendhunter.com/trends/cup-warmer.md) - [Desk Thermo Tumblers](https://www.trendhunter.com/trends/alessi-buri-tumbler.md)