# Targeted Audio Wave Speakers The 'ZIPP' Speaker Concept Transmits Sound to the User Only By Michael Hemsworth | Published 2022-04-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/zipp-speaker-concept References: [yankodesign](https://www.yankodesign.com/2022/04/01/zipp-speaker-concept-transmits-sound-to-the-user-only/?utm_source=rss&utm_medium=rss&utm_campaign=zipp-speaker-concept-transmits-sound-to-the-user-only)  The 'ZIPP' speaker concept is a [mobile audio solution](https://www.trendhunter.com/trends/plus-minus-zero) for users seeking out a way to enjoy their favorite music and programs from anywhere in a way that doesn't disturb those around them. The speaker is designed with supercardioid audio technology in mind and is capable of playing sound waves directly to the user only to prevent it from being heard by those nearby. This would provide a privatized experience for the user and enable them to use it virtually anywhere without having to bother those in their office or surrounding space. The 'ZIPP' speaker concept is the design work of Da-yeon Choi, Yeonhong Kim, Tae Rim Kim, Hanbom Jang and 김 서연, and is imagined with an [eco-friendly aesthetic](https://www.trendhunter.com/trends/aura-speaker) in three color options. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 89% | Activity: 73% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Gadgets](https://www.trendhunter.com/gadgets) ## Key Themes ### Key Themes Behind This Trend - **Supercardioid Audio Technology:** The development of audio devices with supercardioid audio technology presents an opportunity to create a customized, private audio experience for users in shared spaces. - **Personalized Mobile Audio Solutions:** The growing need for personalized audio solutions that can be used on-the-go presents an opportunity for businesses to create innovative products that meet this demand. - **Eco-friendly Audio Devices:** The increasing demand for environmentally-conscious products opens up opportunities to develop audio devices with eco-friendly features and designs that appeal to consumers who prioritize sustainability. ### Where This Applies - **Audio Device Manufacturing:** Audio device manufacturers can leverage advancements in supercardioid audio technology to create innovative products that offer a private audio experience for users in shared spaces. - **Mobile Technology:** Mobile technology companies can capitalize on the demand for personalized mobile audio solutions by developing new products and services that provide a customized audio experience for users on-the-go. - **Sustainable Product Design:** Businesses in various industries can incorporate eco-friendly features and designs into their products to appeal to consumers who prioritize sustainability, such as developing audio devices with recycled materials or biodegradable components. ## Related on Trend Hunter - [Anti-Distraction Speaker Concepts](https://www.trendhunter.com/trends/cravt-speaker.md) - [See-Through Private Listening Speakers](https://www.trendhunter.com/trends/glass-directional-speaker.md) - [Acousto-Optic Smart Speakers](https://www.trendhunter.com/trends/smart-wireless-speaker-design.md) - [Stealthy Multifunctional Speaker Concepts](https://www.trendhunter.com/trends/eko-system.md) - [User-Following Speaker Concepts](https://www.trendhunter.com/trends/solros-speaker.md) - [Comforting Pillow-Like Speakers](https://www.trendhunter.com/trends/oa-speaker.md) - [Invigorating Speaker Light Designs](https://www.trendhunter.com/trends/audio-and-visual-device.md) - [Geometric Two-Part Speakers](https://www.trendhunter.com/trends/conceptual-bluetooth-speaker-design.md) - [Modular Audio Immersion Speakers](https://www.trendhunter.com/trends/takeout-speaker.md)