# Zip Zip LEGO USB Memory Stick By Trend Spotter | Published 2007-06-02 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/zip-zip-lego-usb-memory-stick References: [ohgizmo](http://www.ohgizmo.com/2007/06/01/zip-zip-lego-usb-drive/) & [zipzip.net.au](http://www.zipzip.net.au/page/page/4519110.htm) For $59 you can pick up a 1 gb Zip Zip [LEGO memory stick](https://www.trendhunter.com/trends/folderdrive). The memory stick is actually embedded within an actual [brick of LEGO](https://www.trendhunter.com/trends/lego-nespresso). If you want one, maybe you'll have to move fast because the product is not endorsed by LEGO, "the [LEGO Group](https://www.trendhunter.com/trends/lego-super-mario-64-question-mark-block-set) of companies [do not] sponsor, authorize or endorse this site." So... you never know if LEGO will get upset about the use of their trademark. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 78% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) ## Key Themes ### What Makes This Trend Stand Out - **Custom USB Memory Sticks:** Disruptive innovation opportunity: Develop personalized USB memory sticks embedded within various branded objects, appealing to consumers seeking unique and customizable tech accessories. - **Product Endorsement Controversy:** Disruptive innovation opportunity: Create a platform or service that helps brands navigate and monitor the use of their trademarks by third-party products, mitigating potential trademark infringement and avoiding controversy. - **Brick-incorporated Technology:** Disruptive innovation opportunity: Explore the integration of various technologies into everyday objects like LEGO bricks to create unique and functional products with broad consumer appeal. ### Sectors Adopting This - **Tech Accessories:** Disruptive innovation opportunity: Collaborate with tech accessory brands to develop innovative, eye-catching USB memory sticks that resonate with consumers looking for functional yet fashionable products. - **Trademark Law and Compliance:** Disruptive innovation opportunity: Create a legal technology platform that helps brands protect their trademarks and enforce policies related to the use of their trademarks by third-party products. - **Smart Toy Industry:** Disruptive innovation opportunity: Merge the worlds of technology and traditional toys by exploring the incorporation of smart features into popular toy brands, offering children a more interactive and immersive play experience. ## Related on Trend Hunter - [Toy Brick-Inspired Luggage Sets](https://www.trendhunter.com/trends/trolley-and-backpack-set.md) - [Functional Building Block Cameras](https://www.trendhunter.com/trends/lego-zh1.md) - [Brick Toy Revivals](https://www.trendhunter.com/trends/game-boy-set.md) - [Brick Toy-Inspired Jewelry](https://www.trendhunter.com/trends/studio-gogo.md) - [Building Block-Inspired Suitcases](https://www.trendhunter.com/trends/lego-luggage.md) - [Object-Resembling USB Drives](https://www.trendhunter.com/trends/sandisk-1.md) - [Brick-Inspired Footwear](https://www.trendhunter.com/trends/brick-clog1.md) - [Genealogy Building Block Sets](https://www.trendhunter.com/trends/lego-family-tree.md) - [Building Block PC Mouses](https://www.trendhunter.com/trends/clickbrick-lego-mouse.md)