# Dynamic Athlete-Backed Basketball Shoe Jordan Brand Introduces a Look at the Zion 4 Sneaker By Amy Duong | Published 2025-01-24 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zion-4 References: [design-milk](https://design-milk.com/built-for-speed-jordan-brand-is-set-to-release-the-new-zion-4-sneaker/) & [about.nike](https://about.nike.com/en/newsroom/releases/jordan-brand-zion-4-official-images)  [Jordan](https://www.trendhunter.com/trends/sail-and-metallic-gold) Brand introduces a new [dynamic basketball shoe](https://www.trendhunter.com/trends/basketball-sneaker-1) with Zion Williamson in the form of the Zion 4 silhouette. The model is beautiful and captivating both on and off the courts. The shoe is defined by a dramatic outrigger on the lateral side of the shoe and the Cushlon drop-in midsole. The Zion 4 is comprised of one of the most dynamic outriggers that has ever been seen in a basketball shoe. It is complete with stability which cuts quickly and accurately. The drop-in midsole is also unique to Zion's sneaker setup as well, which adds a double layer of cushioning for [extra shock absorption](https://www.trendhunter.com/trends/vol-9) which supports dynamic movement as a whole. It features metallics and layers of clear overmold. Image Credit: Jordan Brand ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 59% | Activity: 42% | Freshness: 35% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Why This Trend Is Growing - **Athlete-endorsed Designs:** Athlete-backed sneaker designs push the boundaries of performance and aesthetics through innovative technologies like dynamic outriggers and specialized midsoles. - **Performance-focused Footwear:** Footwear innovation is increasingly focused on enhancing athletic performance, with features designed for stability and shock absorption becoming standard. - **Customizable Sneaker Technology:** The integration of unique cushioning setups and material advancements tailors basketball shoes to the specific needs of elite athletes. ### Industries Being Reshaped - **Sportswear:** The sportswear industry is evolving with a strong emphasis on athlete-driven collaborations that combine style and performance capabilities. - **Footwear Manufacturing:** Footwear manufacturing increasingly involves advanced materials and design processes that allow for personalized athletic enhancement and style innovation. - **Athletic Endorsements:** Athletic endorsements are transforming product design by actively incorporating athlete preferences and performance needs into new sneaker models. ## Related on Trend Hunter - [Vibrant Pink Basketball Sneakers](https://www.trendhunter.com/trends/pink-lotus.md) - [Neon-Tinged Basketball Shoes](https://www.trendhunter.com/trends/luka-4.md) - [Chunky Monochromatic Sneakers](https://www.trendhunter.com/trends/jordan-4-3.md) - [Basketball Performance Sleek Footwear](https://www.trendhunter.com/trends/shai-001.md) - [Minimal Collaborative Basketball Shoes](https://www.trendhunter.com/trends/kawhi-iv.md) - [Pale Green-Tonal Basketball Shoes](https://www.trendhunter.com/trends/abundance-colorway.md) - [Chunky Metallic-Tinged Sneakers](https://www.trendhunter.com/trends/sail-and-metallic-gold.md) - [Performance-Focused Basketball Sneakers](https://www.trendhunter.com/trends/gt-cut-3.md) - [Adaptable Modern Lifestyle Sneakers](https://www.trendhunter.com/trends/legend-light-brown.md)