# Mature School Girl Fashion The Zimmermann SS13/14 Collection is for the 'Class of 2013' By Meghan Young | Published 2013-07-29 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zimmermann-ss1314 References: [fashionising](http://www.fashionising.com/pictures/b--zimmermanns-class-of-2013-60003.html) & [zimmermannwear](http://www.zimmermannwear.com) Although titled 'Class of 2013,' the [Zimmermann](https://www.trendhunter.com/trends/ibiza-boutique) SS13/14 ad campaign isn't blatantly school-themed. Instead, it crosses the typical [school girl look](https://www.trendhunter.com/trends/uniqlo-backtoschool) with a more mature appeal, making the outfits as appropriate for youthful women as well as older ones. Of course, the dark edge isn't for everyone. Yet there is a playfulness and innocence that many will appreciate. Starring model Cassi Van Den Dungen, the Zimmermann SS13/14 ad campaign showcases pleated tunics and blazers as well as lace and ruffles and bows. The result is a mix of youthfulness and luxuriousness that a woman would be silly not to want. The looks were perfected with girly-preppy yet opulent accessories supplied by cult Australian jewellery label ManiaMania. The collegiate life has never seemed so glam. ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 76% | Activity: 52% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Mature School Girl Fashion:** Opportunity for fashion brands to create clothing that combines youthful and mature elements for a wider customer base. - **Luxurious Youthfulness:** Potential for jewelry brands to design playful yet opulent accessories to complement youthful and luxurious fashion styles. - **Mixing Dark Edge with Innocence:** Chance for fashion designers to experiment with combining dark and innocent elements to create unique and appealing looks. ### Where This Applies - **Fashion:** Fashion brands can leverage the trend of mature school girl fashion to create new clothing lines and cater to a wider audience. - **Jewelry:** Jewelry brands can tap into the trend of luxurious youthfulness to create accessories that complement youthful yet opulent fashion styles. - **Design:** Opportunity for designers to explore the trend of mixing dark edge with innocence and create unique fashion looks that appeal to various consumer preferences. ## Related on Trend Hunter - [Uniform-Inspired Apparel Collections](https://www.trendhunter.com/trends/back-to-drama-school.md) - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [High School-Inspired Autumn Fashion](https://www.trendhunter.com/trends/erl-2.md) - [Vintage Campus Fashion](https://www.trendhunter.com/trends/hollywood-breakfast-club.md) - [Luxurious Spring-Ready Streetwear](https://www.trendhunter.com/trends/ambush-5.md) - [Girlhood-Inspired Clothing Drops](https://www.trendhunter.com/trends/peachy-dens-sweet-cheeks.md) - [Authentic Fashion House Campaigns](https://www.trendhunter.com/trends/springsummer-2024.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Chic Corporate-Inspired Capsules](https://www.trendhunter.com/trends/after-hours-collection.md)