# Dark Rebellious Fashion The Zimmermann AW12 Collection is Full of Edgy Floral Ensembles By Meghan Young | Published 2011-12-10 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zimmermann-aw12 References: [lifelounge.au](http://www.lifelounge.com.au/fashion/news/zimmermann-autumn_winter-2012-collection.aspx) & [zimmermannwear](http://zimmermannwear.com/) Despite the fact that the cold weather has officially arrived, the [Zimmermann](https://www.trendhunter.com/trends/ibiza-boutique) AW12 collection brings a variety of steamy elements that will surely keep women warm and cozy until the spring and summer return. Darkly rebellious, the Zimmermann AW12 collections boasts a diverse mix of [colorful floral patterns](https://www.trendhunter.com/trends/femininity-in-bloom) and [sleek, edgy fits](https://www.trendhunter.com/trends/auteur-studios-fall-2025). It is this combination that brings a sense of daring defiance to the entire line. Although floral patterns are typically reserved for sunnier seasons, the Zimmermann AW12 collection shows that this flirty and feminine style can be revamped with darker hues to create a luxe look for colder climates. Thus, women who love their flowery ensembles will not have to give them up for the winter season thanks to the Zimmermann AW12 collection. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 69% | Activity: 63% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Darker Floral Patterns:** Revamping floral patterns with darker hues creates a luxe look for colder climates. - **Mix of Color and Edginess:** Combining colorful floral patterns with sleek, edgy fits brings a sense of daring defiance to fashion. - **Year-round Floral Ensembles:** The Zimmermann AW12 collection shows that floral ensembles can be worn beyond the usual sunnier seasons. ### Industries Being Reshaped - **Fashion Retail:** Fashion retailers can explore the opportunity to offer darker floral patterns in their collections. - **Textile Manufacturing:** Textile manufacturers can develop fabrics that combine feminine floral patterns with edgy designs. - **Seasonal Fashion:** The Zimmermann AW12 collection highlights the idea of creating year-round fashion options for floral enthusiasts. ## Related on Trend Hunter - [Whimsical Spring Apparel](https://www.trendhunter.com/trends/Anna-Suis-SpringSummer-2025.md) - [Spring Fashion Blooms](https://www.trendhunter.com/trends/reformation-spring-2025.md) - [Romantic Resort Collections](https://www.trendhunter.com/trends/kallmeyer-resort-2026-collection.md) - [Seasonal Fashion Collections](https://www.trendhunter.com/trends/siegelman-stable-1.md) - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Statement-Making Fall Collections](https://www.trendhunter.com/trends/auteur-studios-fall-2025.md) - [Politically-Inspired Runway Collections](https://www.trendhunter.com/trends/selkies-the-libertine-collection.md) - [Punk Rock-Informed Fall Fashion](https://www.trendhunter.com/trends/superculture-collection.md) - [Luxury Resort Apparel Collections](https://www.trendhunter.com/trends/auteurs-resort-2025-collection.md)