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# Dressy Winter Fashion
The Zimmermann 2010/2011 Lookbook is Knitted with Warmth

By Allison Love | Published 2010-07-06 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/zimmermann-2010-2011
References: [nylonmag](http://www.nylonmag.com/?section=article&parid=4824) & [zimmermannwear](http://www.zimmermannwear.com/)

The [Zimmermann](https://www.trendhunter.com/trends/ibiza-boutique) 2010/2011 lookbook is filled with flirty, feminine and sometimes lazy dresses. You wouldn't expect this line to be for the winter months when [heavy wool sweaters and parkas](https://www.trendhunter.com/trends/fall-and-winter-line) are generally what's in style.

Perhaps the Zimmermann 2010/2011 line is just what the winter months need for a style makeover. Rather than covering up with [chunky knits](https://www.trendhunter.com/trends/christina-fair-isle-cardigan), the Zimmermann knit dress with tights could be a warm alternative with some added style flair. I particularly love the flashback glamor the lookbook brings to the clothing!

## Trend Insights (Trend Hunter)

- Score: 4.3/10
- Popularity: 72% | Activity: 50% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion)

## Key Themes

### Why This Trend Is Growing

- **Flirty Winter Fashion:** Disruptive innovation opportunity: Develop fashionable winter clothing that combines warmth and style for a new seasonal look.
- **Knit Dresses for Winter:** Disruptive innovation opportunity: Create knitted dress designs that provide warmth and fashion-forward options for the winter months.
- **Flashback Glamor:** Disruptive innovation opportunity: Reinterpret vintage fashion elements to create a modern and glamorous look in clothing lines.

### Industries Being Reshaped

- **Fashion:** Disruptive innovation opportunity: Design new clothing collections that challenge traditional winter fashion and offer unique options for consumers.
- **Textile:** Disruptive innovation opportunity: Develop innovative knitting techniques and materials to create warm and stylish winter garments.
- **Retail:** Disruptive innovation opportunity: Curate a collection of winter clothing that combines nostalgia and contemporary trends to attract customers seeking a fashionable winter wardrobe.

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