# Re-Purposed Jungle Art Zim & Zou Revitalize Hermes Scraps in 'The Eternal Jungle' Art Piece By Katie Pagnotta | Published 2013-02-13 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/zim-zou References: [highsnobiety](http://www.highsnobiety.com/2013/02/13/the-eternal-jungle-hermes-by-zim-zou/) & [zimandzou.fr](http://www.zimandzou.fr/) French art studio Zim & Zou have created a wild art series out of leftover scraps of [Hermes](https://www.trendhunter.com/trends/luxury-homeware-collection) leather. Thibault Zimmermann from the studio explained that the project began with the creation of a parrot. The bird turned out magnificently and the company decided to expand the collection. The fantastic vibrant animal series has been deemed 'The Eternal Jungle.' It is a colorful and intricate collection of birds, lizards and monkeys made entirely from [re-purposed materials](https://www.trendhunter.com/trends/daon-pottery). Each mind-blowing piece was composed by using leftover offcuts from Hermès workshops by artists/designers Lucie Thomas and Thibault Zimmermann. The two worked together in partnership with Hermes to churn out a vivacious and large scale series of animals. The Zim & Zou 'The Eternal Jungle' art works are inventive and create beautiful art works out of [discarded materials](https://www.trendhunter.com/trends/basket-sculptures). ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 63% | Activity: 45% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Art:** The trend of creating art from repurposed materials, like Zim & Zou's 'The Eternal Jungle,' presents opportunities for artists to showcase their creativity while promoting sustainability. - **Creative Upcycling:** The trend of repurposing discarded scraps, as demonstrated in Zim & Zou's art series, opens up possibilities for innovative upcycling businesses to turn waste into valuable products. - **Collaborative Art Projects:** The trend of artists collaborating with brands, such as Zim & Zou partnering with Hermès, offers opportunities for businesses to enhance their brand image through unique and environmentally-friendly art installations. ### Where This Applies - **Sustainable Fashion:** The fashion industry can explore using repurposed materials, inspired by Zim & Zou's work, to create eco-friendly and visually stunning garments and accessories. - **Artisanal Crafts:** The craftsmanship sector can tap into the trend of repurposing materials seen in 'The Eternal Jungle' to create one-of-a-kind handmade products that appeal to environmentally-conscious consumers. - **Experiential Marketing:** The marketing industry can embrace the trend of collaborative art projects, like Zim & Zou's partnership with Hermès, to create immersive brand experiences that resonate with consumers and promote sustainability. ## Related on Trend Hunter - [Luxury Fashion Sculptures](https://www.trendhunter.com/trends/luxury-fashion-sculpture.md) - [Almost-Extinct Animal Sculptures](https://www.trendhunter.com/trends/fauna-series.md) - [Caged Luxury Homeware Collections](https://www.trendhunter.com/trends/luxury-homeware-collection.md) - [Junkyard-Inspired Art Projects](https://www.trendhunter.com/trends/junkyard-diving.md) - [Resin Hardware Revivals](https://www.trendhunter.com/trends/meta-hardware.md) - [Ancestral Pattern Woodcraft](https://www.trendhunter.com/trends/lost-cloth-project.md) - [Performance-Driven Designer Experiences](https://www.trendhunter.com/trends/wings-of-hermes.md) - [Sustainable Artist Endeavors](https://www.trendhunter.com/trends/recasetify.md) - [Reimagined Furniture Series](https://www.trendhunter.com/trends/yves-salomon.md)