# Dual-Color Chronographs The Ziiiro Celeste is Inspired by Northern Lights By Meghan Young | Published 2011-11-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/ziiiro-celeste References: [ohgizmo](http://www.ohgizmo.com/2011/11/09/ziiiro-celeste-is-a-good-looking-watch/) & [ziiiro](http://www.ziiiro.com/shop) Telling time has recently become very artistic, and many watch companies are starting to step up their game to introduce a little bit of artistry into their designs, as seen with the Ziiiro Celeste watch. Very similar to its predecessor, the [Ziiiro Aurora](http://www.trendhunter.com/trends/ziiiro-aurora-watch), it also features a gradient-like face that relays the time. Yet, instead of a flexible silicone and metal strap, the Ziiiro Celeste boasts a sophisticated matte stainless steel casing and strap. Absolutely mesmerizing, the Ziiiro Celeste will surely make users forget why they are looking at their watch in the first place. The [constant color changes](https://www.trendhunter.com/trends/gshock-2100-series-rainbow-watch) are very reminiscent of the Aurora Borealis phenomenon. The Ziiiro Celeste is available in four models: Black and Mono, Gunmetal and Mono, Gunmetal and Colored and Chrome and Colored. ## Trend Insights (Trend Hunter) - Score: 5.3/10 - Popularity: 80% | Activity: 70% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Key Themes Behind This Trend - **Artistic Watch Designs:** Watch companies are integrating artistry into their designs, presenting an opportunity for disruptive innovation in the luxury watch industry. - **Gradient-like Watch Faces:** Gradient-like watch faces are becoming more popular, offering opportunities for innovation in watch display technology. - **Color-changing Features:** Color-changing features are catching consumers' attention, which can lead to innovation opportunities for other products and industries. ### Where This Applies - **Luxury Watch Industry:** The introduction of artistic designs in luxury watches presents an opportunity for innovation in this industry. - **Watch Display Technology Industry:** As gradient-like watch faces become more popular, innovation opportunities can arise in creating new technologies for watch displays. - **Automotive and Home Decor Industries:** Color-changing features are popular in watches, and could be integrated into other products such as car lighting and ambient lighting for homes. ## Related on Trend Hunter - [Color-Shift Chronographs](https://www.trendhunter.com/trends/defy-extreme-chrom.md) - [Color-Centric Collaborative Watches](https://www.trendhunter.com/trends/defy-skyline-tourbillon-felipe-pantone.md) - [Chic Celestial Ombre Timepieces](https://www.trendhunter.com/trends/seiko-prospex-lx-gmt-us-special-edition.md) - [Black Hole-Inspired Watches](https://www.trendhunter.com/trends/blue-planet-ii-black-star.md) - [Meteorite Dial Timepieces](https://www.trendhunter.com/trends/zenith-chronomaster-sport-meteorite.md) - [Color Shifting Chronographs](https://www.trendhunter.com/trends/5704-iris.md) - [Minimalist Metallic Timepieces](https://www.trendhunter.com/trends/zenith-defy-skyline-cx-edition.md) - [Space-Inspired Titanium Watches](https://www.trendhunter.com/trends/spaceone-tellurium.md) - [Glam Gradient Effect Timepieces](https://www.trendhunter.com/trends/leica-urban-green-zm.md)