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# Shark-Inspired Sneakers
Nike's New Air VaporMax Plus HL 'Zig-Zag' Prepares for Shark Week

By Amy Duong | Published 2018-03-19 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/zigzag
References: [hypebeast](https://hypebeast.com/2018/3/nike-air-vapormax-plus-hl-zig-zag-black) & [nike](https://www.nike.com/ca/en_gb/?cp=gsns_kw_bra!ca!bin!core!c!e!nike!{creative}&gclid=CIGa8tDN7NkCFcKUxQIdnIMEog&gclsrc=ds)

[Nike](https://www.trendhunter.com/trends/snakeskin-colorway-2) is preparing for the upcoming Shark Week by releasing its Air VaporMax Plus HL silhouette in a black 'Zig-Zag' colorway. The new shoe has the nickname "The Shark," due to its contrasting white zig-zag details all across the upper. The bold designs also include the label's TPU overlay to add additional contrasting details onto the [all-black base](https://www.trendhunter.com/trends/thunderstorm-colorway).

Nike's VaporMax unit makes a return as well in black as a foundation support beneath the traditional upper. The Air VaporMax Plus HL Zig-Zag upper, which usually has the classic "Tn" imprint, is switched out for "Vm" on the heel instead. The new Shark Week-ready sneakers have yet to be released in North America, but are currently available for purchase overseas at select stockists.

## Trend Insights (Trend Hunter)

- Score: 2.1/10
- Popularity: 26% | Activity: 28% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes)

## Key Themes

### What's Driving This Trend

- **Shark-inspired Fashion:** The use of shark-inspired designs in fashion provides opportunities for unique and bold product releases.
- **Limited Edition Releases:** Releasing limited edition products with specific themes like Shark Week can create hype and demand for the brand.
- **Incorporating Contrasting Details:** Adding contrasting details to products can create a visually striking design that stands out and attracts attention.

### Who This Affects Most

- **Athletic Footwear:** Athletic footwear brands can borrow inspiration from different animals and incorporate those elements into unique and visually striking product designs.
- **Fashion Retail:** Fashion retailers can capitalize on limited edition releases around popular events like Shark Week to create hype and exclusive products for their customers.
- **Marketing and Advertising:** Marketing and advertising agencies can use the popularity of events like Shark Week to develop campaigns and promotions around related products and themes.

## Related on Trend Hunter

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