# Rolling Paper-Branded Creative Studios Zig-Zag Launches New Multimedia Platform, Zig-Zag Studio By Niko Pajkovic | Published 2022-01-29 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/zigzag-studio References: [hypebeast](https://hypebeast.com/2022/1/zig-zag-studio-1879-collection-content-product-collaborations) & [zigzag](https://zigzag.com/pages/studio?utm_source=article&utm_medium=article&utm_campaign=hypebeast+studio&utm_id=hypebeast) Iconic rolling paper brand Zig-Zag has officially expanded into the content space, announcing the launch of Zig-Zag Studio. The new platform aims to create an avenue for Zig-Zag-related content, products, entertainment, and collaborations, as the brand readies itself for a digital-forward transformation. To start, Zig-Zag Studio will release a clothing and accessories line called the '1879 Collection' -- a reference to the year the company was founded. Of course, the new collection will feature a range of references to the brand's 140-year long history. For example, duffle bags arrive with the brand's interlocking 'Z' pattern, while hoodies come embroidered with key Zig-Zag motifs. "Having a 140+ year history gives us a nearly endless supply of material to translate into new forms, whether it’s clothing, entertainment, or experiences," said Harlan Raine, the Sr. Marketing Manager behind the 1879 Collection. Image Credit: Sam Dameshek ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 62% | Activity: 66% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What's Driving This Trend - **Rolling Paper Brand Multimedia Platforms:** Opportunity for other rolling paper brands to create multimedia platforms for content, products, entertainment, and collaborations to transform their businesses digitally. - **Brands Extending Into Content Space:** Opportunity for other brands to extend themselves into the content space with the aim of creating avenues for brand-related content, products, entertainment, and collaborations. - **Branded Historical Collections:** Opportunity for brands to release historical collections that reference their long-standing history, creating a unique selling point for their products. ### Who This Affects Most - **Tobacco Industry:** Opportunity for other companies within the tobacco industry to create multimedia platforms for content, products, entertainment, and collaborations to digitally transform their businesses. - **Fashion Industry:** Opportunity for other brands within the fashion industry to release historical collections that reference their long-standing history, creating a unique selling point for their products. - **Entertainment Industry:** Opportunity for brands within the entertainment industry to extend their businesses into the content space, creating avenues for brand-related content, products, entertainment, and collaborations. ## Related on Trend Hunter - [Hemp-Based Cannabis Wraps](https://www.trendhunter.com/trends/zigzag-launched.md) - [Limited-Edition Cannabis Gear](https://www.trendhunter.com/trends/1000-stash-boxes.md) - [Anti-Inflammatory Rose Petal Cones](https://www.trendhunter.com/trends/zigzag-rose-collection.md) - [Terpene-Infused Cannabis Cones](https://www.trendhunter.com/trends/terpene-cones.md) - [Cannabis-Themed Lighter Collections](https://www.trendhunter.com/trends/cannabisthemed-lighter.md) - [Intricately Crafted Brass Lighters](https://www.trendhunter.com/trends/20th-of-april-collection.md) - [Awareness-Raising Rolling Papers](https://www.trendhunter.com/trends/last-prisoner-project.md) - [Streetwear-Inspired Cannabis Products](https://www.trendhunter.com/trends/rip-n-dip.md) - [Cannabis Company Brand Expansions](https://www.trendhunter.com/trends/the-cannabist-company.md)