# Hemp-Based Cannabis Wraps Zig-Zag Launched its Hemp Wraps as the Cannabis Industry Booms By Elena Rahman | Published 2022-02-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zigzag-launched References: [zigzag](https://zigzag.com/collections/hemp-wraps)  [Zig-Zag](https://www.trendhunter.com/trends/terpene-cones) launched its Hemp Wraps to help cannabis users find alternative and healthier options to traditional rolling papers. As [cannabis legalization is rapidly increasing](https://www.trendhunter.com/trends/canopy-growth) across North America, the [OG](https://www.trendhunter.com/trends/bombshell-margarita) brand is jumping ahead of the industry's boom with its new offering. Founded over 150 years ago, Zig-Zag is known as one of the top providers of both rolling papers and wraps in North America. The brand's new Hemp Wraps are ideal for those seeking a refined and clean wrap for their legal blends of flower. Consumers receive 100% tobacco-free wraps made with hemp in each pack. Additionally, the packs contain a packing straw to facilitate the rolling process. The Hemp Wraps offer slow burns and are available in various flavors. Image Credit: Zig-Zag ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 24% | Activity: 9% | Freshness: 11% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Healthier Cannabis Consumption:** As more people become health-conscious, the cannabis industry can meet their needs by offering healthier alternatives to traditional smoking methods. - **Hemp Products:** As hemp becomes more widely accepted, companies can innovate by exploring the multiple uses of hemp, from packaging to clothing to food. - **Alternative Wrapping Materials:** As consumers seek out eco-friendly options, companies can offer alternative wrapping materials that are both sustainable and functional. ### Industries Being Reshaped - **Cannabis Industry:** With cannabis legalization on the rise, companies that specialize in cannabis and cannabis-related products have an opportunity to expand their offerings to include healthier alternatives to traditional smoking methods. - **Hemp Industry:** As more companies turn to hemp as a raw material, the hemp industry can capitalize on the trend by producing a variety of affordable, high-quality hemp products. - **Packaging Industry:** As consumers become more environmentally aware, companies that specialize in eco-friendly packaging alternatives have an opportunity to develop new, sustainable materials to meet demand. ## Related on Trend Hunter - [Terpene-Infused Cannabis Cones](https://www.trendhunter.com/trends/terpene-cones.md) - [Anti-Inflammatory Rose Petal Cones](https://www.trendhunter.com/trends/zigzag-rose-collection.md) - [Rose Extract-Infused Rolling Papers](https://www.trendhunter.com/trends/rose-wraps.md) - [Customizable Slow-Burning Cannabis Cigars](https://www.trendhunter.com/trends/slowburning-cannabis-cigar.md) - [Low-THC Cigarettes](https://www.trendhunter.com/trends/bogart.md) - [Limited-Edition Cannabis Gear](https://www.trendhunter.com/trends/1000-stash-boxes.md) - [Revamped Cannabis Pre-Rolls](https://www.trendhunter.com/trends/redecan.md) - [Honey Lemon-Themed Cannabis Accessories](https://www.trendhunter.com/trends/honey-lemon-line.md) - [Flavorful Smoking Cones](https://www.trendhunter.com/trends/flavorful-smoking-cone.md)