# Zig-Zagging Soles The Zigtech Reebok is "An Energy Drink for Your Feet" By Meghan Young | Published 2010-02-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zigtech-reebok References: [psfk](http://www.psfk.com/2010/02/zigtech-from-reebok.html) & [businesswire](http://www.businesswire.com/portal/site/home/permalink/?ndmViewId=news_view&newsId=20100205005077&newsLang=en) With technology, from gadgets to clothing, there’s always something bigger and better on the horizon—for the shoe industry, will that be the Zigtech [Reebok](https://www.trendhunter.com/trends/floatzig-1-womens-running-shoes)? Featuring a zig-zag foam in place of a relatively traditional sole, the Zigtech Reebok boasts an energizing effect for legs. Described as ‘an energy drink for your feet’ in the corresponding press release, with each zig and zag, the shoe will [propel you forward](https://www.trendhunter.com/trends/merrell-speedarc-surge-boa). ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 91% | Activity: 97% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Zig-zag Sole Technology:** Developing shoes with zig-zag sole technology for a more energizing effect on the legs. - **Energy-boosting Footwear:** Creating footwear that provides an energy-boosting effect to enhance performance and comfort. - **Innovative Sole Design:** Introducing innovative designs for soles that enhance the functionality of footwear. ### Who This Affects Most - **Footwear:** The footwear industry can benefit from investing in technology that enhances the customer's experience and provides added comfort. - **Athletic Apparel:** Developing athletic apparel that incorporates energy-boosting features will appeal to athletes and fitness enthusiasts. - **Health and Wellness:** The health and wellness industry can utilize the energy-boosting effects of footwear to enhance the performance of their clients during workouts. ## Related on Trend Hunter - [High Energy Return Runners](https://www.trendhunter.com/trends/floatzig-1-womens-running-shoes.md) - [Treadmill-Targeted Training Sneakers](https://www.trendhunter.com/trends/reebok-floatzig-tread.md) - [Stunning Designer-Backed Shoe Revamps](https://www.trendhunter.com/trends/danielle-guizio1.md) - [Ultra-Lightweight Running Shoes](https://www.trendhunter.com/trends/floatzig-2-running-shoes.md) - [Durable Training Shoes](https://www.trendhunter.com/trends/nano-x5-edge.md) - [Digital Footwear Experiences](https://www.trendhunter.com/trends/reebok-impact.md) - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md) - [High-Mileage Off-Grid Trail Sneakers](https://www.trendhunter.com/trends/nike-zegama-2.md) - [Comfort-Forward Golf Shoes](https://www.trendhunter.com/trends/nano-golf-shoes.md)