# Social Enterprise Storytelling Media Ziggy's Wish Raises Awareness Through Innovative Publishing By Social Business Editor | Published 2014-07-25 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/ziggys-wish References: [twitter](https://twitter.com/ziggyswish) & [ziggyswish](http://www.ziggyswish.com/) Ziggy's Wish recently wrote a blog post on how their business organization and model is transforming to become a social enterprise. Before we explore this interesting take on social media integration, let's focus on what exactly this innovative publisher does. "We use [cross-media storytelling](https://www.trendhunter.com/trends/neverending-stories) because it allows us to reach the widest audiences – through our print and digital products, textiles, tools and live events – in the most empathetic and powerful ways possible," they write on their website about what exactly they do. In the small subjection of social enterprise that comprises media, marketing and publishing (that is, storytelling), words and display are super important, which is why we return to the blog post where they outline a few tenets of social enterprise and consider why they qualify. This is an open and transparent way of making sure social enterprise stays a conversation -- and not a doctrine. **Contact Information** Ziggy's Wish [website](http://www.ziggyswish.com/) Ziggy's Wish on [Twitter](https://twitter.com/ziggyswish) ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 37% | Activity: 78% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Why This Trend Is Growing - **Social Enterprise Transformation:** Explore how businesses are transforming into social enterprises, leveraging cross-media storytelling to reach wider audiences in empathetic and powerful ways. - **Integrated Social Media Marketing:** Discover the importance of words and display in social enterprise media, marketing, and publishing, and how they contribute to creating impactful storytelling experiences. - **Open and Transparent Conversations:** Uncover the significance of maintaining open and transparent dialogue within the realm of social enterprise, ensuring it remains a discussion rather than a fixed doctrine. ### Industries Being Reshaped - **Media:** Opportunity for media companies to adapt to the shifting landscape of social enterprise storytelling and embrace cross-media approaches for wider audience engagement. - **Marketing:** Marketing professionals have the chance to integrate social media platforms and compelling storytelling techniques to create impactful campaigns for social enterprise initiatives. - **Publishing:** Publishing industry players can explore innovative ways to combine print and digital products, textiles, tools, and live events to amplify the reach and emotional resonance of social enterprise storytelling. ## Related on Trend Hunter - [Social Responsibility-Aligned Corporate Marketing](https://www.trendhunter.com/trends/goodbrand-impact.md) - [Child-Safe Social Media Apps](https://www.trendhunter.com/trends/childsafe-social-media-app.md) - [Transformative Bedtime Storytelling](https://www.trendhunter.com/trends/bedtime-stories1.md) - [Social Good eCommerce Directories](https://www.trendhunter.com/trends/socially-minded-companies.md) - [AI-Powered Creative Services](https://www.trendhunter.com/trends/wepost-saga.md) - [Personalized Storytelling Platforms](https://www.trendhunter.com/trends/magical-childrens-book.md) - [Purpose-Driven Brand Storytelling Platforms](https://www.trendhunter.com/trends/purposedriven-brand-storytelling.md) - [Next Gen Multimedia Platforms](https://www.trendhunter.com/trends/launches-sunnie.md) - [Child-Friendly Adaptive Storytelling](https://www.trendhunter.com/trends/zora-learning.md)