# Loud Soup Branding Ziggurat Brands Create Packaging for 'Big & Bold' that Does the Name Justice By Susan Keefe | Published 2012-02-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ziggurat-brands References: [packagingoftheworld](http://www.packagingoftheworld.com/2012/02/big-bold.html) & [zigguratbrands](http://www.zigguratbrands.com/) The UK soup brand 'Big & Bold' sought the creative assistance of the design firm Ziggurat Brands to help the company craft an eye-catching look and exciting persona. The result of this collaboration is a vibrant package featuring large and expressive typography and loud, vivacious graphics. To say the Big & Bold label is hard to miss would be an understatement. The Big & Bold packaging is exactly like the name suggests. The brilliant containers Ziggurat Brands created are guaranteed to catch more than a few hungry eyes in the grocery store. The graphics that accompany these soups are sweet and homey, and reminiscent of the illustrations you would find in a child's picture book. Each label highlights the ingredients found in the soup, making the packaging straightforward and informative. Exciting, loud and family friendly, the Big & Bold packaging is full of youthful exuberance. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 25% | Activity: 56% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Bold Packaging:** Design companies can create bold and expressive packaging with vibrant typography and vivacious graphics for brands looking to stand out on the shelves. - **Ingredient-focused Packaging:** Creating packaging that highlights the ingredients found in a product can provide customers with informative and straightforward choices, leading to more sales. - **Youthful Exuberance:** Creating packaging that is exciting, family-friendly, and reminiscent of illustrations found in a child's picture book can help brands stand out and appeal to a younger demographic. ### Who This Affects Most - **Food:** The food industry can benefit from bold and expressive packaging that highlights ingredients to help brands stand out in a crowded market and appeal to a younger demographic. - **Design:** Design companies can offer services to create bold brand packaging with creative typography and illustrations, providing a competitive advantage for their clients. - **Consumer Goods:** Consumer goods companies can explore innovative and creative packaging that appeals to a younger demographic for their products, helping them to stand out in competitive markets. ## Related on Trend Hunter - [Food Packaging Refreshes](https://www.trendhunter.com/trends/higgidy-1.md) - [Anti-Design Pet Food Packaging](https://www.trendhunter.com/trends/gentle-giants.md) - [Bright Brand Identity Updates](https://www.trendhunter.com/trends/big-hug-1.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Upgraded Brand Packaging Schemes](https://www.trendhunter.com/trends/higgidy.md) - [Eye-Catching Fruit Cups](https://www.trendhunter.com/trends/dole-sunshine-company-packaging.md) - [Expressive Beer Packagings](https://www.trendhunter.com/trends/buqui-bichi-brewery.md) - [Functional Health-Focused Packaging Aesthetics](https://www.trendhunter.com/trends/cleveland-kitchen1.md) - [Bold Colorful Seed Butter Packaging](https://www.trendhunter.com/trends/88-acres-seed-butter.md)