# Energy-Return Sneakers Reebok's Zig Kinetica is Shaped to Channel and Return Kinetic Energy By Laura McQuarrie | Published 2020-01-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zig-kinetica References: [prnewswire](https://www.prnewswire.com/news-releases/reebok-will-channel-the-energy-in-every-step-with-the-launch-of-the-transformative-zig-kinetica-300985648.html) & [Reebok](http://www.Reebok.com/zig) [Reebok](https://www.trendhunter.com/trends/reebok-floatzig-1) introduced its ZigTech technology in 2010 and in 2020, the brand is launching a brand-new silhouette called Zig Kinetica that is powered by [energy return technology](https://www.trendhunter.com/trends/merrell-speedarc-surge-boa). The sneaker's silhouette is designed to channel and return energy with every step taken based on a three-part system that consists of a [bouncy foam sole](https://www.trendhunter.com/trends/nike-vomero-18), the Zig Energy Shell and Zig Energy Bands that are said to expand and contract like rubber bands to provide spring-like actions. After testing the silhouette in 2019, Reebok is introducing its "biggest launch of 2020" with mixed martial arts star Conor McGregor. Although the high-performance design of the energy return sneaker will be valuable for powering athletic pursuits, Reebok also notes that the sleek new style also seamlessly transitions to the street. Image Credit: Reebok ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 10% | Activity: 57% | Freshness: 9% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Why This Trend Is Growing - **Energy-return Footwear:** Opportunity for footwear brands to incorporate energy return technology to improve athletic performance and style. - **Bouncy Foam Soles:** Bouncy foam soles provide new ways for companies to create footwear with better shock absorption that can help prevent injuries. - **Spring-like Actions:** Spring-like energy bands able to be incorporated into products in various industries, such as sports equipment and medical devices to improve efficiency. ### Industries Being Reshaped - **Sportswear:** Sportswear companies can leverage energy-return technology to create high-performance, sleek and versatile products that can be used both on and off the field. - **Footwear:** The incorporation of bouncy foam soles and spring-like energy bands creates an opportunity for companies in the footwear industry to improve shock absorption and stride efficiency. - **Medical Equipment:** Energy-return technology can be applied to medical equipment and devices, such as prosthetics and mobility aids, to create more efficient and comfortable products for patients. ## Related on Trend Hunter - [Premium Foam Running Shoes](https://www.trendhunter.com/trends/reebok-floatzig-1.md) - [Stunning Designer-Backed Shoe Revamps](https://www.trendhunter.com/trends/danielle-guizio1.md) - [Treadmill-Targeted Training Sneakers](https://www.trendhunter.com/trends/reebok-floatzig-tread.md) - [Exceptional Energy Return Runners](https://www.trendhunter.com/trends/fuelcell-sc-elite-v4.md) - [Brightly Accented Retro Sneakers](https://www.trendhunter.com/trends/ers-4000.md) - [Efficient Energy Return Sneakers](https://www.trendhunter.com/trends/merrell-speedarc-surge-boa.md) - [Durable Training Shoes](https://www.trendhunter.com/trends/nano-x5-edge.md) - [Ultra-Lightweight Running Shoes](https://www.trendhunter.com/trends/floatzig-2-running-shoes.md) - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md)