# Futuristic Functional Sporty Footwear Alife and Reebok Join Forces on the ZIg Kinetica Silhouette By Amy Duong | Published 2020-10-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/zig-kinetica-silhouette References: [hypebeast](https://hypebeast.com/2020/10/alife-reebok-zig-kinetica-fz4642-release-date-info) New York brand Alife works together with sportswear giant Reebok to launch a new iteration of the Zig Kinetica silhouette. The new updates predominantly spotlight the oversized logos throughout the upper to give it a bolder look than usual. There are bright details informed by primary colors of red, yellow, and blue to keep the silhouette vibrant in a way that it not too aggressive. The upper is constructed from white synthetic mesh materials to deliver breathability stamped with a large Alife logo on the side in black. This can be found on the lateral side of the shoe beneath a translucent heel counter with an additional Reebok Vector graphic to add a reference to Reebok. Image Credit: Reebok ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 68% | Activity: 37% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What Makes This Trend Stand Out - **Oversized Logos:** The use of oversized logos on footwear presents an opportunity for brands to create bold and eye-catching designs. - **Bright Color Details:** Incorporating bright primary colors into footwear design can result in vibrant and visually appealing products. - **Translucent Elements:** The inclusion of translucent elements, such as heel counters, offers brands a chance to showcase innovative and futuristic design features. ### Sectors Adopting This - **Sportswear:** Sportswear companies can leverage oversized logos and bright color details to create unique and standout footwear collections. - **Fashion:** Fashion brands can explore the use of translucent elements in footwear design to introduce a modern and futuristic aesthetic. - **Marketing and Branding:** Marketing and branding agencies can help companies capitalize on the trend of oversized logos by developing creative strategies to maximize brand visibility. ## Related on Trend Hunter - [Stunning Designer-Backed Shoe Revamps](https://www.trendhunter.com/trends/danielle-guizio1.md) - [Contemporary Functional Athleticwear](https://www.trendhunter.com/trends/reebok-x-danielle-guizio.md) - [Premium Foam Running Shoes](https://www.trendhunter.com/trends/reebok-floatzig-1.md) - [Performance-Inspired Fashion Collabs](https://www.trendhunter.com/trends/reebok-x-white-mountaineering1.md) - [Digital Footwear Experiences](https://www.trendhunter.com/trends/reebok-impact.md) - [Functional Contemporary Sneakers](https://www.trendhunter.com/trends/reebok-x-white-mountaineering.md) - [Collaborative Tech Sneakers](https://www.trendhunter.com/trends/hal-studios-gelnyc-2.md) - [Floral Adorned Fluorescent Sneakers](https://www.trendhunter.com/trends/instapump-fury-4.md) - [Collaborative Zipped Sneakers](https://www.trendhunter.com/trends/instapump-fury-5.md)