# Pay-Per-Minute Coffee Shops The Ziferblat Cafe Offers Unlimited Drinks, Snacks and Wifi By Meghan Young | Published 2014-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/ziferblat-cafe References: [psfk](http://www.psfk.com/2014/01/pay-per-minute-cafe-london.html) & [ziferblat.net](http://ziferblat.net/en/) The Ziferblat Cafe is like the all-you-can-eat buffet for coffee-lovers, hipsters and more. Of course, instead of paying a flat fee for the [drinks and snacks](https://www.trendhunter.com/trends/simply-coffee-caf) available at all times, visitors pay per minute just to be inside its space. In a way, instead of paying for these tasty morsels, people are paying for space and comfort when at the Ziferblat Cafe. For those cynics out there that believe such a place as the Ziferblat Cafe would run a hefty bill, each minute costs only three pence, which equals out to one [cup of cappuccino](https://www.trendhunter.com/trends/saatchi-flowers-signature-cappuccino) in London, England, where the [coffee shop](https://www.trendhunter.com/trends/cafewofi) is located. The Ziferblat Cafe is inspired by the practice in Russia. ## Trend Insights (Trend Hunter) - Score: 6.4/10 - Popularity: 85% | Activity: 99% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Pay-per-minute Spaces:** Implementing a pay-per-minute model for co-working spaces or other shared areas could be a disruptive innovation opportunity. - **Subscription-based Services:** A subscription model for access to unlimited coffee, snacks, and other amenities could be a potential trend in the future. - **Experience-based Payment:** Payment models that value the experience and time spent in a certain space rather than the products consumed could be a future trend in the hospitality industry. ### Sectors Adopting This - **Hospitality:** Pay-per-minute models or subscription-based services could be a disruptive innovation opportunity in the hospitality industry. - **Co-working Spaces:** Implementing a pay-per-minute model in co-working spaces could provide an innovative payment option for users and more flexibility for companies. - **Retail:** Retail companies could create pay-per-minute coffee shops or lounges within their stores as a way to increase foot traffic and provide a unique shopping experience. ## Related on Trend Hunter - [Micro Workplace Cafe Concepts](https://www.trendhunter.com/trends/moments-by-lavazza-professional.md) - [Fitness-Focused Coffee Shops](https://www.trendhunter.com/trends/fit-cafe.md) - [Daytime Coffee Mixers](https://www.trendhunter.com/trends/the-coffee-party.md) - [$1,000 Coffee Cups](https://www.trendhunter.com/trends/expensive-coffee.md) - [Hyper-Personalized Coffees](https://www.trendhunter.com/trends/ai-free-coffee.md) - [Unlimited Beverage Subscriptions](https://www.trendhunter.com/trends/unlimited-sip-club.md) - [On-the-Go Coffee Bars](https://www.trendhunter.com/trends/the-nespresso-bar.md) - [Hot Milkshake Bars](https://www.trendhunter.com/trends/hot-milkshake-unbelievabar.md) - [Celebratory Free Coffee Campaigns](https://www.trendhunter.com/trends/free-coffee-campaign.md)