# Rurally-Inspired City Buildings The 'Ziel' High-Rise Building Brings the Country to the Cityscape By Michael Hemsworth | Published 2023-05-12 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/ziel-highrise-building References: [newatlas](https://newatlas.com/architecture/mvrdv-ziel/) & [mvrdv](https://www.mvrdv.com/projects/829/ziel)  The 'Ziel' high-rise building has been designed in collaboration between [MVRDV](https://www.trendhunter.com/trends/schieblocks) and architect Monoblock as a structure for the cityscape that incorporates elements of the country. The building will measure in at 34-meters in height and will feature 40 apartments each finished with four different types of stone, while also prioritizing greenery. The building is designed for Montevideo, Uruguay and will feature a [courtyard in the middle](https://www.trendhunter.com/trends/the-erven) to maximize airflow as well as natural light within each of the apartments. The 'Ziel' high-rise building will feature an array of large shared patios across the second, fourth, sixth and eighth floors, and is expected to receive LEED-Platinum certification. The building also features a series of overhangs to reduce heat gain from the sun. Image Credit: MVRDV ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 83% | Activity: 33% | Freshness: 16% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) > [Eco Architecture](https://www.trendhunter.com/ecoarchitecture) ## Key Themes ### What's Driving This Trend - **Rurally-inspired City Buildings:** Designing structures that incorporate elements of the country within cityscapes creates disruptive innovation opportunities in urban real estate development. - **Green Urbanization:** Prioritizing greenery in urban architecture and maximizing airflow and natural light in buildings creates disruptive innovation opportunities in sustainable urban development. - **LEED Certification:** Sustainable buildings that receive LEED certification have a competitive advantage in the real estate market, creating disruptive innovation opportunities for developers to incorporate environmentally friendly features in their projects. ### Who This Affects Most - **Real Estate Development:** The incorporation of natural elements in city buildings presents disruptive innovation opportunities for real estate developers seeking to create unique, environmentally conscious structures. - **Architecture:** Incorporating greenery, innovative building materials and efficient design features to buildings presents disruptive innovation opportunities for architects seeking to create sustainable, modern structures. - **Sustainable Development:** Prioritizing sustainable design features and receiving LEED certification presents disruptive innovation opportunities in urban real estate development, encouraging developers, investors and architects to create environmentally conscious structures. ## Related on Trend Hunter - [Forest Tower Designs](https://www.trendhunter.com/trends/wonderwoods-vertical-forest.md) - [Industrial-Inspired Housing Units](https://www.trendhunter.com/trends/westhof.md) - [Eco-Conscious Slim Skyscrapers](https://www.trendhunter.com/trends/muraba-veil.md) - [Lush Garden Housing Designs](https://www.trendhunter.com/trends/volante.md) - [Greenery-Filled Skyscraper Terrarium](https://www.trendhunter.com/trends/terrarium-cheongdam.md) - [Layered Office Blocks](https://www.trendhunter.com/trends/schieblocks.md) - [Rural Slope Housing Blocks](https://www.trendhunter.com/trends/rtiboden-housing.md) - [Staggered Cubic Skyscrapers](https://www.trendhunter.com/trends/ooda.md) - [Curved Green Towers](https://www.trendhunter.com/trends/the-island.md)