# Fruity Coconut Water This Zico Coconut Water Flavor Tastes Like Watermelon and Raspberry By Laura McQuarrie | Published 2015-03-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zico-coconut-water References: [businesswire](http://www.businesswire.com/news/home/20150305006181/en/ZICO-Premium-Coconut-Water-Launches-Watermelon-Raspberry) & [zico](http://zico.ca/our-products/) Pure and premium Zico coconut water drinks come in decadent favors like chocolate and latte, but in the spirit of spring, the beverage brand is including a refreshing new option. Zico's new drink combines 100% coconut water with the natural flavors of watermelon and strawberry. The Premium Watermelon Raspberry Flavored Coconut Water is packed with [five natural sources of electrolytes](https://www.trendhunter.com/trends/complete-hydration-powder), which is comparable to the amount of potassium that's found in a banana. With such an emphasis on purity, it's no surprise that the drinks are free of artificial flavors, added preservatives, fat, cholesterol, gluten, dairy and lactose. With just 90 calories per bottle, this summery coconut water is proof that staying hydrated can be easy and quite tasty too. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 48% | Activity: 20% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Flavored Coconut Water:** Opportunity for creating innovative and refreshing flavors of coconut water to cater to different consumer preferences. - **Natural Electrolyte Drinks:** Opportunity to develop and market beverages that provide natural sources of electrolytes for hydration. - **Healthy Beverage Alternatives:** Opportunity to offer healthier options to consumers seeking low-calorie and natural drinks. ### Industries Being Reshaped - **Beverage Manufacturing:** Disruptive innovation opportunity in creating unique and flavorful coconut water beverages. - **Natural Food and Beverage:** Opportunity to expand the market for natural and healthy drinks with electrolyte content. - **Health and Wellness:** Opportunity to tap into the growing demand for low-calorie and natural hydration solutions. ## Related on Trend Hunter - [Ultra-Refreshing Watermelon Coconut Drinks](https://www.trendhunter.com/trends/sparkling-coconut-water-with-watermelon.md) - [Chocolate Coconut Waters](https://www.trendhunter.com/trends/coconut-water-with-chocolate.md) - [Chocolate Coconut Waters](https://www.trendhunter.com/trends/chocolate-coconut-water.md) - [Hydrating Melon Beverages](https://www.trendhunter.com/trends/mela-watermelon-water.md) - [Pink-Hued Coconut Water](https://www.trendhunter.com/trends/raw-organic-coconut-water.md) - [Sparkling Coconut Waters](https://www.trendhunter.com/trends/strange-water.md) - [Frozen Coconut Water Beverages](https://www.trendhunter.com/trends/energy-freeze.md) - [Chocolate-Flavored Water Beverages](https://www.trendhunter.com/trends/vitaminwaters-zerosugar.md) - [Modernized Coconut Water Brands](https://www.trendhunter.com/trends/coconut-water-brand.md)