# Spicy Herbaceous Sauces Trader Joe's 'Zhoug' Introduces Consumers to a Sauce from Yemen By Laura McQuarrie | Published 2018-02-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zhoug References: [traderjoes](https://www.traderjoes.com/digin/post/zhoug-sauce) 'Zhoug Sauce' is one of the newest products to be available at [Trader Joe's](https://www.trendhunter.com/trends/indian-style-garlic-achaar-sauce), offering consumers a taste of a fragrant and spicy pesto-like sauce that is likely to have originated in Yemen. Zhoug is now a popular [spicy herb and chile pepper relish](https://www.trendhunter.com/trends/spicy-green-chutney) across the Middle East, made with a base of cilantro. Trader Joe's take on the globally inspired sauce stays true to this, and also includes other ingredients such as: canola oil, [jalapeño peppers](https://www.trendhunter.com/trends/pickled-jalapeo-pepper-slices), chile flakes, garlic, cardamom, sea salt and cumin seeds. Trader Joe's notes that Zhoug is "a sauce that’s taking the Internet by storm – from food blogs to social media feeds, Zhoug is having its moment in the digital sun." Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 5% | Activity: 26% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Spicy Herbaceous Sauces:** Disruptive innovation opportunity: Develop new variations of herbaceous sauces with a spicy twist to cater to the growing demand for bold and unique flavors. - **Global Influenced Condiments:** Disruptive innovation opportunity: Explore condiments from around the world and introduce them to mainstream markets to offer consumers diverse and exotic taste experiences. - **Social Media Food Trends:** Disruptive innovation opportunity: Create innovative food products that cater to social media-driven trends to leverage the power of viral marketing and appeal to tech-savvy consumers. ### Where This Applies - **Food Manufacturing:** Disruptive innovation opportunity: Incorporate unique and globally inspired flavors into food manufacturing processes to create new and exciting products that capture consumers' attention. - **Culinary Tourism:** Disruptive innovation opportunity: Develop culinary tours and experiences that highlight unique condiments and sauces from different cultures, providing travelers with immersive and educational food experiences. - **Social Media Marketing:** Disruptive innovation opportunity: Capitalize on the influence of social media by partnering with influencers and creating engaging content to promote food products and trends to a wider audience. ## Related on Trend Hunter - [Japanese Chili Pastes](https://www.trendhunter.com/trends/trader-joes-yuzu-kosho.md) - [Chunky Hot Sauces](https://www.trendhunter.com/trends/chunky-garlic-jalapeo-hot-sauce.md) - [Tangy Honey-Infused Mustards](https://www.trendhunter.com/trends/incredisauce.md) - [Aromatic Organic Mango Chutneys](https://www.trendhunter.com/trends/sri-lankan-organic-mango-chutney.md) - [Extra-Thick Tomato Sauces](https://www.trendhunter.com/trends/thick-bold-spicy-red-sauce.md) - [All-Encompassing Spicy Condiments](https://www.trendhunter.com/trends/spicy-dynamite-sauce.md) - [Grocery Brand Gochujang Sauces](https://www.trendhunter.com/trends/korean-gochujang-sauce.md) - [Fermented Chili Sauces](https://www.trendhunter.com/trends/trader-joes-peri-peri.md) - [White Truffle Soy Sauces](https://www.trendhunter.com/trends/trader-joes-truffley-soy-sauce.md)