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# Clover-Style Conference Center Designs
MAD Designs the ZGC International Innovation Center

By Amy Duong | Published 2024-06-15 | Art & Design
Source: Trend Hunter, https://www.trendhunter.com/trends/zgc-international-innovation-center
References: [dezeen](https://www.dezeen.com/2024/06/14/zgc-international-innovation-center-mad/) & [i-mad](http://www.i-mad.com/)

![Clover-Style Conference Center Designs](https://cdn.trendhunterstatic.com/thumbs/536/zgc-international-innovation-center.jpeg)

Global architecture firm MAD introduces a look at the completed ZGC International Innovation Center. It is located in Beijing and is defined by the curved green roof on top that is further accented by rippled overhangs. It is nestled in the Haidian district and the center is captivating through its organic structure and rounded corners.

This is reminiscent of the look of clovers that extend from the building envelope which function as shading on sunny days. The studio speaks about the design pro ject, stating "The center's biomorphic, clover-like form features a cantilevered roof characterised by soft, fluid shapes. The form floats overhead, providing shade from the sun, shelter from the elements, and a space for social interaction, enhancing the connection between people and the architecture."

Image Credit: Arch Exist, CreatAR

## Trend Insights (Trend Hunter)

- Score: 1.9/10
- Popularity: 28% | Activity: 4% | Freshness: 25%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign)

## Key Themes

### What's Driving This Trend

- **Biomorphic Architecture:** Architectural designs inspired by natural forms create sustainable, visually appealing spaces that blend seamlessly with their environment.
- **Green Roof Structures:** Incorporating vegetation on rooftops not only provides aesthetic benefits but also contributes to environmental sustainability and urban biodiversity.
- **Curved Building Designs:** Buildings featuring curved, organic shapes offer a softer aesthetic and can enhance airflow and natural lighting within and around the structure.

### Who This Affects Most

- **Architecture:** Innovative construction techniques in biomorphic architecture can transform urban landscapes into sustainable and visually striking environments.
- **Urban Planning:** City development incorporating green roof structures can enhance ecological balance and reduce urban heat islands.
- **Construction:** Advancements in creating curved building designs can lead to new methods and materials for construction, influencing future architectural projects.

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