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# Remixed Icon Art (UPDATE)
Liquidated Version is a Showcase of Zevs Street Art

By Yanis Rudzitis | Published 2011-03-01 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/zevs-street-art
References: [highsnobiety](http://www.highsnobiety.com/news/2011/02/28/zevs-&#8220liquidated-version&#8221-at-gallery-de-buck-recap/) & [gzzglz](http://www.gzzglz.com/)

French street art legend Zevs has opened his [exhibition in New York](https://www.trendhunter.com/trends/jeffrey-deitch-art-gallery) called Liquidated Version. Zevs street art is known for targeting big finance corporations and brands, and has been a subject of discussion for years now. The hot topic when discussing Zevs if normally whether it is vandalism or art, considering the "revisions" Zevs likes to make to iconic pop culture symbols. This is why Liquidated Version is generating such buzz within the blogosphere.

Since the mid 2000s, Zevs has become famous for his [dripping brand logos](https://www.trendhunter.com/trends/drip) which are shown in Liquidated Version together with his versions of corporate brands and other media projects. Zevs street art is an interesting and controversial look into today's society and this exhibition is definitely a must see.

## Trend Insights (Trend Hunter)

- Score: 2.9/10
- Popularity: 35% | Activity: 44% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Street Art Revolution:** Disruptive innovation opportunity: Explore ways to enhance the impact of street art by combining iconic pop culture symbols with social and political messages.
- **Corporate Critique:** Disruptive innovation opportunity: Develop alternative ways for artists to critique big finance corporations and brands, potentially through immersive digital experiences or augmented reality installations.
- **Controversial Exhibitions:** Disruptive innovation opportunity: Create immersive and interactive exhibitions that foster discussions around the blurred line between vandalism and art.

### Where This Applies

- **Art Galleries:** Disruptive innovation opportunity: Collaborate with street artists to curate exhibitions that challenge traditional perspectives and provoke social commentary.
- **Marketing and Advertising:** Disruptive innovation opportunity: Incorporate elements of street art into marketing campaigns to engage audiences and convey a sense of authenticity and rebellion.
- **Digital Media:** Disruptive innovation opportunity: Develop virtual platforms where individuals can explore, interact with, and discuss controversial street art exhibitions.

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