# Naturally Sweetened Energy Drinks The New Zevia Beverages Provide a Natural Way to Stay Energized By Katherine Pendrill | Published 2016-08-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zevia References: [preparedfoods](http://www.preparedfoods.com/articles/118387-new-zevia-beverages) & [zevia](http://www.zevia.com/works-in-progress) Zevia recently expanded its portfolio to include a line of [naturally sweetened energy drinks](https://www.trendhunter.com/trends/new-red-bull-zero) and [sparkling waters](https://www.trendhunter.com/trends/como-no). With growing concerns over the dangers of excess sugar consumption, these new beverages provide a way to stay energized without the excess calories. The new Zevia energy drinks offer consumers the same boost of caffeine as a traditional energy drinks, but without the added sugar or artificial sweeteners. Instead, the beverages are sweetened with stevia for a [zero-calorie, zero-sugar energy drink](https://www.trendhunter.com/trends/citrus-freeze) option. Additionally, the company also uses non-GMO ingredients so consumers can feel better about what they are drinking. Available in fresh flavors such as Raspberry Lime, Mango Ginger and Grapefruit, the new energy drinks are likely to appeal to health-conscious consumers. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 36% | Activity: 46% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Naturally Sweetened Beverages:** Opportunity for creating more natural and healthier alternatives to traditional sugary drinks. - **Zero-calorie Energy Drinks:** Disruptive innovation opportunity in the energy drink market by providing a healthier, sugar-free option. - **Non-gmo Ingredients:** Increasing demand for products made with non-GMO ingredients presents an opportunity for companies to capitalize on this consumer preference. ### Industries Being Reshaped - **Beverage Industry:** Opportunity for existing beverage companies to expand their product offerings and tap into the growing market of health-conscious consumers. - **Functional Beverages:** Opportunity to innovate within the functional beverages industry by creating energy drinks that provide a natural boost without the use of artificial sweeteners or excessive sugar. - **Health Food Industry:** Opportunity for health food companies to enter the energy drink market and offer a healthier alternative to traditional energy drinks. ## Related on Trend Hunter - [Sugar-Free Citrus Sodas](https://www.trendhunter.com/trends/citrus-trio.md) - [Caffeine-Free Energy Drinks](https://www.trendhunter.com/trends/sugarfree-energy-drinks.md) - [Nostalgic Stevia-Sweetened Sodas](https://www.trendhunter.com/trends/zevia-sodas.md) - [Unsweetened Tea Energy Drinks](https://www.trendhunter.com/trends/steaz-yerba-mate.md) - [Metabolism-Boosting Energy Drinks](https://www.trendhunter.com/trends/guru-organic-energy-zero-sugar.md) - [Handcrafted Energy Drinks](https://www.trendhunter.com/trends/ziggis-energy.md) - [Free-From Energy Drinks](https://www.trendhunter.com/trends/virtue-clean-energy-drink.md) - [Sugar-Free Energy Drinks](https://www.trendhunter.com/trends/sugar-free-energy-drinks.md) - [Antioxidant-Rich Sparkling Drinks](https://www.trendhunter.com/trends/naked-sparkling-energy.md)