# Child-Friendly Sugar-Free Sodas The Zevia Kidz Sodas Have a Lightly Fizzy Profile By Michael Hemsworth | Published 2020-02-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/zevia-kidz References: [progressivegrocer](https://progressivegrocer.com/zevia-kidz) & [zevia](https://www.zevia.com/) The [Zevia Kidz](https://www.trendhunter.com/trends/naturally-sweetened-soda) sodas are one of the latest products from the [stevia-sweetened soda brand](https://www.trendhunter.com/trends/zevia-salted-caramel-soda) that's targeted towards younger consumers to offer them a flavorful refreshment that isn't packed with unwanted ingredients. The sodas have a caffeine-free recipe that's lightly fizzy and naturally sweetened with stevia to make them a product parents can be feel confident about giving to their young ones. The product comes in four kid-friendly flavors including Fizzy Apple, Orange Cream, Fruit Punch and Strawberry Lemonade, which all come in six-packs of 7.5-ounce servings that are kid-friendly. The Zevia Kidz sodas are branded with popular [Disney](https://www.trendhunter.com/trends/storyliving-by-disney) characters and also feature the Disney Check symbol; this helps families easily identify better-for-you products that are suitable for children. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 62% | Activity: 70% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Stevia-sweetened Beverages:** There's a growing trend towards products sweetened with natural alternatives to traditional sugar, presenting an opportunity for innovative companies to create new products or replace current offerings with healthier alternatives. - **Kid-centric Beverages:** As more and more parents become concerned with the health implications of sugary drinks, there is a trend towards creating healthy and tasty beverages targeted at young consumers. - **Branded Health Products:** The Zevia Kidz' partnership with Disney positions the product as a healthy and trusted option, opening up opportunities for other companies to partner with established brands to promote healthy lifestyles. ### Industries Being Reshaped - **Beverage Industry:** The Zevia Kidz' success with stevia-sweetened sodas could spark increased interest in other healthy alternatives in the beverage space. - **Children's Food Industry:** As parents become more interested in healthy options for their kids, there is potential for growth in the children's food industry. - **Licensing Industry:** The Zevia Kidz' partnership with Disney highlights the potential for licensing deals with established brands in the health and wellness space. ## Related on Trend Hunter - [Naturally Sweetened Sodas](https://www.trendhunter.com/trends/naturally-sweetened-soda.md) - [Nostalgic Stevia-Sweetened Sodas](https://www.trendhunter.com/trends/zevia-sodas.md) - [Sugar-Free Citrus Sodas](https://www.trendhunter.com/trends/citrus-trio.md) - [Kid-Friendly Carbonated Fruit Drinks](https://www.trendhunter.com/trends/plezi-fizz.md) - [Kid-Friendly Seltzer Beverages](https://www.trendhunter.com/trends/seltzerjr.md) - [Modern Kid-Focused Drinks](https://www.trendhunter.com/trends/soda-for-kids.md) - [Kid-Friendly Bubbly Beverages](https://www.trendhunter.com/trends/sparkling-juice-drink.md) - [Immunity-Boosting Kids Beverages](https://www.trendhunter.com/trends/star-water.md) - [Fruit Juice-Sweetened Sodas](https://www.trendhunter.com/trends/spindrift-1.md)