# Grain-Friendly Dog Bites Zesty Paws Ancient Elements are Soft Chews with Quinoa, Millet and More By Laura McQuarrie | Published 2020-11-03 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zesty-paws-ancient-elements References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/14215-zesty-paws-introduces-grain-inclusive-supplements-new-cfo) & [zestypaws](https://zestypaws.com/) [Zesty Paws](https://www.trendhunter.com/trends/zesty-paws-vet-strength) Ancient Elements introduces a new line of dog treats from Zesty Paws that's focused on health and wellness. The [heart-shaped soft chews](https://www.trendhunter.com/trends/lovestruck-lamb) are made with nourishing ancient grains like quinoa, millet, amaranth and sorghum, plus bison to please pets. There are different Ancient Elements formulas to offer different kinds of functional support, such as the mobility formula focused on supporting healthy hips and joints, and a calming formula with ingredients like chamomile, ashwagandha, melatonin and valerian root to reduce environmental stress. There's also the multifunctional 8-in-1 Bites that address everything from [skin and gut health](https://www.trendhunter.com/trends/epiq-animal-health) to cardiovascular and immune system support. These bites were created to address some of the most common health concerns, and do so in a way that dogs of all ages can benefit. Image Credit: Zesty Paws ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 12% | Activity: 17% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### Why This Trend Is Growing - **Nourishing Ancient Grains:** Opportunity for creating new dog treat formulations using nourishing ancient grains as a healthy alternative to traditional ingredients. - **Functional Support Treats:** Opportunity to develop dog treats with specific functional support, targeting various health concerns and offering personalized solutions. - **Multi-benefit 8-in-1 Formulas:** Opportunity for creating all-in-one dog treats that address multiple health areas, providing convenience and comprehensive wellness. ### Industries Being Reshaped - **Pet Food Manufacturing:** Disruptive innovation opportunity in the pet food manufacturing industry to incorporate ancient grains and targeted functional ingredients into dog treats. - **Health and Wellness:** Opportunity for the health and wellness industry to expand into the pet market by offering functional support treats that address specific health concerns in dogs. - **Natural and Alternative Ingredients:** Disruptive innovation opportunity in the natural and alternative ingredients industry to develop and market dog treats using nourishing ancient grains and other functional ingredients. ## Related on Trend Hunter - [Vet-Formulated Pet Supplements](https://www.trendhunter.com/trends/zesty-paws-vet-strength.md) - [All-Natural Dog Supplements](https://www.trendhunter.com/trends/natural-dog-supplements.md) - [Sorghum-Based Dog Treats](https://www.trendhunter.com/trends/sorghum-based-dog-treats.md) - [Superfood Training Treats](https://www.trendhunter.com/trends/training-treats.md) - [Oven-Baked Dog Biscuits](https://www.trendhunter.com/trends/shameless-pets-crunchy-bites.md) - [Vet-Formulated Supplement Bars](https://www.trendhunter.com/trends/supplement-bars-for-dogs.md) - [Vet-Specific Pet Products](https://www.trendhunter.com/trends/zesty-paws-professional.md) - [Boxer-Backed Canine Chews](https://www.trendhunter.com/trends/everroot.md) - [Dog-Friendly Pill Wrap Supplements](https://www.trendhunter.com/trends/pill-wrap.md)