# Zesty Mexican-Style Lagers The 'Lemon Cerveza' Was Inspired By a Wedding Homebrew By Rahul Kalvapalle | Published 2022-07-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zesty-mexicanstyle-lager References: [brewbound](https://www.brewbound.com/news/iron-hill-brewery-breezes-into-summer-with-lemon-cerveza) & [ironhillbrewery](https://www.ironhillbrewery.com/blog/lemon-cerveza-started-from-a-homebrew-now-its-here)  Newark, Delaware-based [Iron Hill Brewery](https://www.trendhunter.com/trends/iron-hill-brewery-ipas) has long established itself as one of the most successful craft brewery chains in the U.S., with high-quality seasonal offerings such as its new Mexican-style lager being one of the most important contributors to its success. The 'Lemon Cerveza' is a Mexican-style lager was originally brewed by brewer Pete Corbett for his wedding in Mexico, but so good was this homebrew creation that it was only a matter of time before Corbett decided to offer it to Iron Hill fans. This beer was crafted using a generous amount of [fresh lemon juice](https://www.trendhunter.com/trends/signature-brew-sunny-afternoon) and the addition of lemon peel which makes for marvelously citrusy and zesty flavor profile. Coming in at five percent ABV, this particular summer lager is sold in six-packs of 12-ounce cans. Image Credit: Iron Hill Brewery ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 6% | Activity: 18% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Mexican-style Lager Craze:** The popularity of Mexican-style lagers with innovative twists like Iron Hill Brewery's 'Lemon Cerveza' opens up opportunities for craft breweries to create unique regional versions. - **Homebrew Revolution:** Homebrew creators like Iron Hill Brewery's Pete Corbett are finding success in producing small-batch, unique brews that can be scaled and marketed to wider audiences. - **Citrus-infused Beers:** Beers with a citrus twist, like Iron Hill Brewery's 'Lemon Cerveza', are becoming increasingly popular among craft beer enthusiasts, and could expand to include other citrus flavors like lime and grapefruit. ### Where This Applies - **Craft Beer:** Craft breweries have the opportunity to experiment with innovative, unique flavors and capitalize on the growing popularity of Mexican-style lagers and other citrus-infused beers. - **Homebrewing:** Homebrew enthusiasts who create unique and successful brews, like Iron Hill Brewery's 'Lemon Cerveza', have a potential pathway to scaling their creations into larger distribution channels. - **Beverage Retail:** Citrus-infused beers, particularly Mexican-style lagers with unique twists, will continue to grow in popularity, creating opportunities for beverage retailers to stock and capitalize on these unique offerings. ## Related on Trend Hunter - [Crushable Mexican-Style Lagers](https://www.trendhunter.com/trends/mexicanstyle-lagers.md) - [Non-Alcoholic Mexican-Style Lagers](https://www.trendhunter.com/trends/electrolime-cerca-de-cerveza.md) - [Zesty Lemon Ales](https://www.trendhunter.com/trends/ritas-fruit-brews-lemon-ale.md) - [Subtly Spicy Mexican-Style Lagers](https://www.trendhunter.com/trends/spicy-mexicanstyle-lagers.md) - [Mexican-Style Summer Lagers](https://www.trendhunter.com/trends/mexicanstyle-summer-lager.md) - [Zesty Czech-Style Pilsners](https://www.trendhunter.com/trends/czechstyle-pilsner.md) - [Mediterranean-Inspired Lagers](https://www.trendhunter.com/trends/peroni-nastro-azzuro-stile-capri.md) - [Delectable Dark Lagers](https://www.trendhunter.com/trends/dark-lagers.md) - [Refreshing Mexican-Style Lagers](https://www.trendhunter.com/trends/mexican-style-lager.md)