# Energizing Morning Parties Zespri and Morning Gloryville's Party Blends Fitness and Fresh Fruits By Laura McQuarrie | Published 2015-09-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zespri References: [marketing-interactive](http://www.marketing-interactive.com/look-zespri-creates-alcohol-free-morning-party-cbd/) & [wakeupwithakiwi](http://www.wakeupwithakiwi.com/) In order to inspire the public to wake up with zest and energy, fruit brand [Zespri](https://www.trendhunter.com/trends/zespri-rubyred-kiwifruit) launched Zespri Golden Mornings in collaboration with Morning Gloryville. Morning Gloryville is known for its pre-work parties and is now lending its ability to drum up energy early in the morning to Southeast Asia. In Singapore, the public can register for free to attend energizing dance raves, sunrise yoga sessions and CruCycle spin classes. Although early mornings can be rough, the event is infused with fun—for instance, the spin classes are led by a [Kiwi](https://www.trendhunter.com/trends/kiwi-gold-juice) mascot. After working up a sweat with physical activities, participants can refuel with fruit juice and healthy raw foods that are freshly made by chef Sandra Lee. Additionally, there are also Kooze juice bottles and kiwi giveaways during the morning party event. ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 63% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What Makes This Trend Stand Out - **Morning Rave Parties:** Disruptive innovation opportunity: Create unique experiences that combine fitness and entertainment to motivate people to start their day with energy and enthusiasm. - **Pre-work Fitness Events:** Disruptive innovation opportunity: Organize events that promote physical activities like yoga and spin classes to help people kickstart their mornings in a healthy way. - **Healthy Refreshments:** Disruptive innovation opportunity: Develop fresh and nutritious food and beverage options to cater to the growing demand for health-conscious choices during morning activities. ### Sectors Adopting This - **Fitness & Entertainment:** Disruptive innovation opportunity: Combine elements of the fitness and entertainment industries to create engaging experiences that redefine morning routines. - **Health & Wellness:** Disruptive innovation opportunity: Offer innovative products and services in the health and wellness sector that cater to the specific needs of the morning routine market. - **Food & Beverage:** Disruptive innovation opportunity: Develop new food and beverage offerings that align with the demand for fresh, healthy, and convenient options for morning activities. ## Related on Trend Hunter - [Sober Dance Parties](https://www.trendhunter.com/trends/sober-dance-party.md) - [Glow-Boosting Smoothie Trucks](https://www.trendhunter.com/trends/glow-getter-smoothie-truck.md) - [Energizing Tropical Smoothies](https://www.trendhunter.com/trends/paradise-punch-smoothie.md) - [DJ-Enhanced Morning Parties](https://www.trendhunter.com/trends/morning-parties.md) - [Functional Breakfast Juices](https://www.trendhunter.com/trends/vimto-wonderfuel.md) - [Energy-Boosting Tropical Smoothies](https://www.trendhunter.com/trends/island-surge-energy-smoothie.md) - [Novel Fitness Raves](https://www.trendhunter.com/trends/fitness-rave.md) - [Flavorful Energy Juice Lines](https://www.trendhunter.com/trends/energy-juices.md) - [Boutique Wellness Cafe Pop-Ups](https://www.trendhunter.com/trends/sweeten-your-strength.md)