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# Whimsical Fruit Battery Ads
The 'Zespri Daily Recharge' Campaign Presents Kiwi to the Modern World

By Leslie Chen | Published 2014-01-30 | Marketing
Source: Trend Hunter, https://www.trendhunter.com/trends/zespri-daily-recharge
References: [adsoftheworld](http://adsoftheworld.com/media/print/zepri_daily_recharge) & [ddbkorea](http://www.ddbkorea.com/)

You may rely on things like coffee and tea to get you through the day, but this Zespri Daily Recharge ad will remind you that there is a better and healthier alternative to all that caffeine.

Created by [DDB](https://www.trendhunter.com/trends/cheeky-maccas) in Seoul, South Korea, the print advertisement is sleek, simple and easily recognizable. The image features a white dish in the shape of a battery with vivid green slices of kiwi spread out across the plate to look like a battery icon that is fully charged. The image is accompanied by the words "Daily recharge." The goal of this ad was to "communicate that kiwifruit can be a [healthy alternative to coffee](https://www.trendhunter.com/trends/avvika), and other [energy drinks](https://www.trendhunter.com/trends/lucky-energy)," according to Ads of the World.

This Zespri Daily Recharge advertisement reminds the modern world that staying alert can also mean staying in good health.

## Trend Insights (Trend Hunter)

- Score: 4.2/10
- Popularity: 46% | Activity: 72% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print)

## Key Themes

### Key Themes Behind This Trend

- **Healthy Alternatives:** The Zespri Daily Recharge ad highlights the trend of looking for healthier alternatives to caffeine.
- **Sleek and Simple Design:** The sleek and simple design of the Zespri Daily Recharge ad reflects the trend towards minimalist aesthetics.
- **Fruit as Energy Source:** The Zespri Daily Recharge ad taps into the trend of using natural sources of energy, such as fruits, rather than artificial energy drinks.

### Where This Applies

- **Food and Beverage:** The food and beverage industry can explore creating more natural and healthy energy products to cater to the demand for alternatives to caffeine.
- **Advertising and Marketing:** The advertising and marketing industry can learn from the sleek and simple design of the Zespri Daily Recharge ad and apply it to other campaigns.
- **Wellness and Health:** The wellness and health industry can promote the use of fruits as a source of energy and position them as a healthier alternative to traditional energy drinks.

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