# Free-From Liquid Sweeteners Zerup Makes Full-Flavor Sweetens Without Sugar or Calories By Laura McQuarrie | Published 2023-12-14 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zerup References: [beveragedaily](https://www.beveragedaily.com/Article/2023/12/07/New-liquid-sweetener-brand-Zerup-help-beverages-go-zero-sugar-Singapore-Nutri-Grade) & [zerup](https://zerup.com/)  Zerup is a new liquid sweetener brand that makes flavorful, zero-sugar, zero-calorie products that are specially formulated to instantly dissolve in hot and cold beverages alike. These quick and easy-to-use sweeteners are ready to enhance everything from [coffee to cocktails](https://www.trendhunter.com/trends/clean-label-coffee-syrup), and they do so with a unique formula that's high clarity, low viscosity and super soluble. While coffee lovers will appreciate flavorful [zero-sugar sweeteners](https://www.trendhunter.com/trends/soulsweet) from Zerup in varieties like Vanilla, Hazelnut and Caramel, the brand also offers many different fruity flavors to enhance other kinds of alcoholic and non-alcoholic beverages. This alternative sweetener was launched to meet the rising demand for [sugar alternatives](https://www.trendhunter.com/trends/sugarfree-hydration), especially in countries where the sugar tax has been implemented to tackle the obesity and diabetes crisis. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 76% | Activity: 15% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Zero-sugar Liquid Sweeteners:** The rising demand for sugar alternatives has led to the emergence of brands like Zerup, which offers flavorful zero-sugar sweeteners in various fruity and classic flavors. - **High Clarity and Low Viscosity:** Zerup's unique formula with high clarity and low viscosity provides a disruptive opportunity for liquid sweetener brands to create quick-dissolving, easy-to-use sweeteners that enhance hot and cold beverages. - **Sugar Alternative Innovation:** Zerup's launch in response to the sugar tax presents an opportunity for the industry to further innovate and develop alternative sweeteners that satisfy the demand for zero-calorie products. ### Industries Being Reshaped - **Beverage Industry:** Zerup's zero-sugar liquid sweeteners offer opportunities for the beverage industry to create enhanced and healthier options for coffee, cocktails, and other beverages. - **Sweetener Industry:** With its unique formula, Zerup disrupts the sweetener industry by providing a high-clarity, low-viscosity alternative that instantly dissolves, creating opportunities for similar innovations in sweetener products. - **Health and Wellness Industry:** Zerup's zero-sugar sweeteners align with the rising health and wellness trends, presenting opportunities for the industry to develop and market innovative products that meet the demand for sugar alternatives. ## Related on Trend Hunter - [Zero-Calorie Beverage Sauces](https://www.trendhunter.com/trends/zero-calorie-beverage-sauce.md) - [Sugar-Free Alt Milks](https://www.trendhunter.com/trends/sproud-barista-zero.md) - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Free-From Ready-to-Drink Coffees](https://www.trendhunter.com/trends/caff-latte-zero.md) - [Refreshing Free-From Lemonades](https://www.trendhunter.com/trends/azzero.md) - [Zero-Calorie Drink Mixes](https://www.trendhunter.com/trends/zero-calorie-drink-mix.md) - [Naturally Sweetened Sodas](https://www.trendhunter.com/trends/naturally-sweetened-soda.md) - [Cafe-Inspired Zero-Sugar Creamers](https://www.trendhunter.com/trends/zerosugar-creamers.md) - [Creamy Sugarless Coffee Creamers](https://www.trendhunter.com/trends/zero-sugar-coffee-creamer.md)