# Circular Furniture Retailers MADE Teams with Geev for a Furniture Giveaway Initiative By Elena Rahman | Published 2021-05-12 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/zerocost-giveaway-initiative References: [internetretailing.net](https://internetretailing.net/themes/themes/madecom-launches-zero-waste-zero-cost-giveaway-initiative-with-giving-platform-geev-23144) MADE, the furniture company is promoting its zero-cost giveaway initiative through its partnership with Geev, a [preloved app](https://www.trendhunter.com/trends/wyse-london-preloved). The partnership will provide customers with a zero-waste, zero-cost solution to find a second home for old furniture. As part of MADE's commitment to becoming a [circular sustainable business](https://www.trendhunter.com/trends/portal-by-decibel), the company wants to introduce new ways to extend product life. CEO Philippe Chainieux explains: “This is a key issue for our sector, and we know how important it is to our customers." To use the service, once a customer makes a purchase on MADE.COM, they can click "get started" on the order screen to select from one of five [partner charities](https://www.trendhunter.com/trends/zigzag-and-the-salvation-army), with 10% of customer purchases go towards the chosen organization. Users can sign up to Geev and post an ad for unwanted furniture or homewares. Image Credit: Internet Retailing ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 46% | Activity: 17% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Retail](https://www.trendhunter.com/retail) ## Key Themes ### What Makes This Trend Stand Out - **Circular Furniture Business Models:** Explore alternative business models that prioritize sustainability and circularity in the furniture industry. - **Preloved Goods Marketplaces:** Develop marketplace platforms for preloved goods that incentivize consumers and provide a zero-waste solution to furniture disposal. - **Circular Supply Chain Innovations:** Introduce circular supply chain innovations that facilitate the reuse and recycling of furniture products. ### Sectors Adopting This - **Furniture Retail:** Revamp furniture retail to integrate sustainable practices, circularity, and incentivized donations for unwanted furniture. - **Charity and Non-profit Organizations:** Collaborate with furniture retailers and preloved apps to set up donation systems that generate revenue and reduce waste. - **Logistics and Supply Chain Management:** Invent and implement eco-friendly sorting and transportation methods to optimize circular supply chain for furniture manufacturers and retailers. ## Related on Trend Hunter - [Circular Furniture Initiatives](https://www.trendhunter.com/trends/buy-back-and-resell.md) - [Retailer-Backed Reseller Platforms](https://www.trendhunter.com/trends/ikea-preowned.md) - [Stylish Furniture Rental Programs](https://www.trendhunter.com/trends/valiant.md) - [Full-Service Furniture Marketplaces](https://www.trendhunter.com/trends/instant-offer.md) - [Textile Recycling Partnerships](https://www.trendhunter.com/trends/dunelm-and-the-salvation-army.md) - [Waste-Based Furniture Capsules](https://www.trendhunter.com/trends/ecofriendly-furniture1.md) - [Circular Fashion-Enabling Partnerships](https://www.trendhunter.com/trends/coach-and-poshmark.md) - [Humanizing Furniture Catalogs](https://www.trendhunter.com/trends/ikea-life-collection.md) - [Modular Home Decor Collections](https://www.trendhunter.com/trends/offcuts.md)