# Sugarcane-Made Sweeteners Purecane Offers All-Natural, Vegan, and Zero-Calorie Sweeteners By Kalin Ned | Published 2022-03-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zerocalorie-sweeteners References: [purecane](https://purecane.com/products/purecane-packets) & [purecane](https://purecane.com/)  Purecane's all-natural and zero-calorie sweeteners are made from sugarcane. A healthier option than other products on the market, this innovation revolutionizes how we add a bit of sweetness to our beverages and baked goods. In order to make its offerings, Purecane ferments sugarcane, Sugarcane Reb M to be exact, and arrives at a natural alternative with [no bitter aftertaste](https://www.trendhunter.com/trends/novelsweets). The Purecane™ Zero-Calorie Sweetener Packets are one thing that you can purchase on Purecane's website. The offering is gluten-free, vegan, and Keto, with [zero net carbs](https://www.trendhunter.com/trends/carb-alternatives) and zero to low glycemic. Purecane's zero-calorie sweetener is also diabetic-friendly. In addition to this, the brand also spotlights some recipes that one can make with the Purecane™ Zero-Calorie Sweetener Packets. The tasty colorful açai bowl is just one example. Image Credit: Purecane ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 45% | Activity: 56% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Zero-calorie Sugar Alternatives:** With the rise in demand for healthier alternatives to sugar and artificial sweeteners, there is a growing opportunity for innovators to develop more zero-calorie sugar alternatives like Purecane. - **Natural Fermentation Processes:** Purecane's use of natural fermentation processes in creating their sweeteners presents a disruptive innovation opportunity for the food and beverage industry to explore more eco-friendly and sustainable production methods. - **Health-conscious Snacking:** With the introduction of healthier sweeteners like Purecane's, there is a trend towards health-conscious snacking and product development in the food industry to cater to this growing market segment. ### Who This Affects Most - **Food and Beverage:** The food and beverage industry can incorporate natural fermentation processes to innovate eco-friendly and sustainable production techniques for better, healthier food items. - **Health and Wellness:** Health and wellness industries can promote the use of zero-calorie and healthier sugar alternatives to meet the increasing demand for vegan and Keto-friendly options. - **Culinary and Hospitality:** Culinary and hospitality industries can innovate recipes using healthier sugar alternatives like Purecane and showcase them to attract more health-conscious customers. ## Related on Trend Hunter - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Natural Zero-Calorie Sweeteners](https://www.trendhunter.com/trends/nutrasweet-natural.md) - [All-Natural Low-Glycemic Sweeteners](https://www.trendhunter.com/trends/reduced-calorie-sweetener.md) - [Lifestyle-Conscious Sweetener Products](https://www.trendhunter.com/trends/sweetleaf-products.md) - [Free-From Liquid Sweeteners](https://www.trendhunter.com/trends/zerup.md) - [Sugar-Based Sweetener Products](https://www.trendhunter.com/trends/incredo-sugar-g2.md) - [Category-Specific Sweeteners](https://www.trendhunter.com/trends/purecircle-clean-taste-solutions.md) - [Low-Calorie Alternative Sweeteners](https://www.trendhunter.com/trends/sucralose-sweetener.md) - [Zero-Waste Sweeteners](https://www.trendhunter.com/trends/carobway.md)