# Food Waste-Based Sweeteners Fooditive's Zero-Calorie Sweetener is Made from Apples & Pears By Laura McQuarrie | Published 2020-02-05 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zerocalorie-sweetener References: [fastcompany](https://www.fastcompany.com/90458997/this-new-sugar-substitute-is-made-from-food-waste) & [fooditive.nl](https://www.fooditive.nl/) While there are many natural and artificial sweeteners on the market that can be used in place of sugar, many of these products are unappealing for their environmental impact or their bitter aftertaste—Fooditive's zero-calorie sweetener sets itself apart as a new alternative that's made from [food waste](https://www.trendhunter.com/trends/clean-label-syrups). This new sweetener is prepared with apples and pears with brown spots or unconventional colors that have difficulty being sold in supermarkets. The Fooditive Sweetener can be used in many different applications, including beverages, dairy products, chewing gum, hard and soft candies, and [chocolates](https://www.trendhunter.com/trends/whims). As well as having value for a variety of commercial applications, consumers will also appreciate the household uses of the product, as it can be added to baked goods and hot drinks like tea or coffee. Image Credit: Fooditive ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 65% | Activity: 94% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Zero-waste Food Products:** The trend of creating food products from food waste presents an opportunity for disruptive innovation in the food industry. - **Natural Sweeteners:** The growing demand for natural sweeteners provides an opportunity for disruptive innovation in the sweetener industry. - **Sustainable Packaging:** The increasing focus on environmental impact opens up opportunities for disruptive innovation in the packaging industry for food products made from food waste. ### Who This Affects Most - **Food Manufacturing:** Food manufacturers can explore the production of zero-waste food products, such as sweeteners made from food waste, to tap into the growing demand for sustainable and eco-friendly options. - **Sweetener Industry:** The sweetener industry can embrace the trend of natural sweeteners and develop innovative products made from food waste, addressing both environmental and health concerns. - **Packaging Industry:** The packaging industry can innovate and create sustainable packaging solutions for food products made from food waste, helping to reduce overall environmental impact. ## Related on Trend Hunter - [Natural Zero-Calorie Sweeteners](https://www.trendhunter.com/trends/nutrasweet-natural.md) - [Sugarcane-Made Sweeteners](https://www.trendhunter.com/trends/zerocalorie-sweeteners.md) - [All-Natural Low-Glycemic Sweeteners](https://www.trendhunter.com/trends/reduced-calorie-sweetener.md) - [Sugar-Mimicking Sweetener Blends](https://www.trendhunter.com/trends/sweetener-blend.md) - [Optimized Alternative Sweeteners](https://www.trendhunter.com/trends/tastesense-advanced.md) - [Sugar-Based Sweetener Products](https://www.trendhunter.com/trends/incredo-sugar-g2.md) - [Environmentally Friendly Candies](https://www.trendhunter.com/trends/climate-candies.md) - [Cacaofruit Sugar Substitutes](https://www.trendhunter.com/trends/cacaofruit-sugar-substitute.md) - [Upcycled Fruit Chews](https://www.trendhunter.com/trends/climate-candy.md)