# Augmented Outerwear Mirrors Ugg's Flagship Highlights Cold Weather Apparel with a Zero10 Mirror By Laura McQuarrie | Published 2023-10-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/zero10-mirror References: [adweek](https://www.adweek.com/brand-marketing/ugg-cold-weather-collection-zero10-ar-mirror/)  At its NYC flagship store, [Ugg](https://www.trendhunter.com/trends/on-rotation1) is using a Zero10 mirror to show off the features of its UggExtreme cold weather clothing and footwear collection. For a limited time, the [augmented reality mirror](https://www.trendhunter.com/trends/heymirror-smart-dressing-mirror) offers visitors the chance to virtually preview the collection against a winter-inspired backdrop, and fantastical effects like a frost vortex or icicle wings. Although shopping for [winter apparel](https://www.trendhunter.com/trends/ugg-autumn-winter-2025) is an experience that many people dread, and the articles of clothing are usually first and foremost focused on warmth and functionality, this fun-focused experience brings a sense of freshness to the winter lifestyle product category—all the while helping people look and feel their best. For those who can't make it to the flagship location, the augmented reality winter effects can also be viewed via the Zero10 mobile app for iOS. ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 72% | Activity: 88% | Freshness: 19% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Key Themes Behind This Trend - **Augmented Reality Shopping:** By using augmented reality mirrors, Ugg's flagship store offers customers a fun and immersive way to preview and try on their cold weather apparel collection. - **Interactive Retail Experiences:** Ugg's integration of the Zero10 mirror showcases the potential for interactive retail experiences to enhance customer engagement and satisfaction. - **Virtual Try-on Technology:** The Zero10 mirror and mobile app provide customers with the ability to virtually try on and experiment with different winter effects, revolutionizing the way people shop for cold weather clothing. ### Where This Applies - **Fashion Retail:** The use of augmented reality mirrors in Ugg's flagship store sets a precedent for how fashion retailers can incorporate technology to elevate the in-store shopping experience. - **Apparel and Footwear:** Ugg's adoption of the Zero10 mirror and mobile app highlights the potential for disruptive innovation in the apparel and footwear industry, particularly in enhancing the try-on process for customers. - **Mobile App Development:** The Zero10 mobile app showcases the opportunity for mobile app developers to create seamless and engaging virtual try-on experiences for customers in various industries, including fashion. ## Related on Trend Hunter - [Bag-Modeling AR Mirrors](https://www.trendhunter.com/trends/tabby-bag.md) - [Branded Retail Installations](https://www.trendhunter.com/trends/on-rotation1.md) - [Augmented Reality Stores](https://www.trendhunter.com/trends/ar-store.md) - [AR Retail Kiosks](https://www.trendhunter.com/trends/big-digital-and-deepar.md) - [Smart Mirror Platforms](https://www.trendhunter.com/trends/loook-ai.md) - [Virtual Fitting Mirror Systems](https://www.trendhunter.com/trends/ovme.md) - [Retailer-Backed Holiday Experiences](https://www.trendhunter.com/trends/j-crew-2.md) - [Snowstorm Simulation Shops](https://www.trendhunter.com/trends/snow-room.md) - [Try-On E-Commerce Solutions](https://www.trendhunter.com/trends/zero10.md)