# Sustainable Zero VOC Paints The AFM SafeCoat Zero VOC Paint Range is Non-Toxic By Jana Pijak | Published 2019-04-10 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/zero-voc-paint References: [greenbuildingsupply](https://www.greenbuildingsupply.com/All-Products/AFM-SafeCoat-Zero-VOC-Custom-Color-Paint) The AFM SafeCoat, Zero VOC Paint range is non-toxic and is available in Flat, Eggshell, Pearl and Semi-Gloss finishes. The products are safe and easy to use, boasting a durable and lasting finish. The [non-toxic paints](https://www.trendhunter.com/trends/zebra) feature no volatile organic compounds -- known to contribute to paint's harsh smell and toxic airborne agents -- and are also completely free from ammonia, formaldehyde, crystalline silica or ethylene glycol. AFM SAfecoat's paints are also fast-drying, adding convenience to [home improvement efforts](https://www.trendhunter.com/trends/ronseal-one-coat-shed-fence-protector) with a tight time frame. The paints are easy to clean as another bonus, requiring minimal water cleaning. Appealing to [eco-conscious consumers](https://www.trendhunter.com/trends/nature-grocers-brand-household-cleaners), AFM Safecoat paint is "designed specifically for those with allergies, asthma and chemical sensitivities." The product marries premium results and quality with non-toxic ingredients, making it ideal for those with young kids, pets or general health concerns. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 33% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Home](https://www.trendhunter.com/home) ## Key Themes ### Key Themes Behind This Trend - **Non-toxic Interior Paints:** The trend toward non-toxic and eco-friendly home products creates a growing opportunity for companies like AFM Safecoat to innovate and create more sustainable and affordable options. - **Voc-free Paints:** As more people become aware of the health hazards of volatile organic compounds found in traditional paints, there is a growing demand for VOC-free alternatives, offering an opportunity for companies like AFM Safecoat to establish themselves as industry leaders. - **Hypoallergenic Home Products:** There is an increasing demand for hypoallergenic home products, and companies like AFM Safecoat who offer non-toxic and pet-friendly alternatives can appeal to these consumers and disrupt the traditional home improvement market. ### Where This Applies - **Home Improvement:** AFM Safecoat's non-toxic paint range disrupts the traditional home improvement market by offering eco-friendly and hypoallergenic alternatives, creating new opportunities for growth in the industry. - **Paint Manufacturing:** AFM Safecoat is leading the way in eco-friendly paint manufacturing, and other companies can follow suit by innovating and creating their own non-toxic paint ranges. - **Eco-friendly Products:** As consumers become more conscious of the environmental impact of their purchases, there is a growing demand for eco-friendly products like AFM Safecoat's non-toxic and low VOC paint range. ## Related on Trend Hunter - [Low-Odor Spray Paints](https://www.trendhunter.com/trends/premium-spray-paint.md) - [Mold-Avoiding Painting Coatings](https://www.trendhunter.com/trends/spectrum-blue-antimicrobial.md) - [Anti-Humidity Paint Finishes](https://www.trendhunter.com/trends/shalimar-paints.md) - [Scuff-Resistant Paint Cans](https://www.trendhunter.com/trends/the-pittsburgh-paints.md) - [Balanced Office Facilities](https://www.trendhunter.com/trends/airpurifying-paint.md) - [Textured Sustainable Limewash Paints](https://www.trendhunter.com/trends/limewash.md) - [Free-From Household Cleaners](https://www.trendhunter.com/trends/multi-surface-eco-cleaner.md) - [Plant-Derived Nail Polish Removers](https://www.trendhunter.com/trends/vegan-nail-polish-remover.md) - [Free-From Hair Colors](https://www.trendhunter.com/trends/igora-zero-amm.md)