# Athlete-Inspired THC & Non-THC Drinks Cann Launched Its New THC & Zero-THC Option With Dwyane Wade By Adam Harrie | Published 2026-08-04 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/zero-thc-option References: [businesswire](https://www.businesswire.com/news/home/20260804310168/en/Cann-Partners-with-Dwyane-Wade-to-Launch-Golf-Inspired-Half-Half-Flavor-Collection?feedref=JjAwJuNHiystnCoBq_hl-R-HrziBh-2TFM2GMuUU7RcPFX-aV_QoYAKqdUX1TA5LrCOi9QzgjCezTS3Nw_X6kJUrpSBm-Hav1w-UkdSlG3k8sXd0xy82dHvVAQyb6kaYOoOnRBQBKcY2buBEMh6FZQ%3D%3D) & [drinkcann](https://drinkcann.com/collections/shop-all#collection-results) THC beverage brand [Cann](https://www.trendhunter.com/trends/cann-0mg) has partnered with [NBA](https://www.trendhunter.com/trends/dwayne-wade) legend Dwyane Wade to launch '[Half & Half](https://www.trendhunter.com/trends/half-half),' debuting in two varieties: a 3 mg THC microdosed formula and a 0 mg zero-THC option. Inspired by Wade's love of golf, the flavor blends bergamot lemonade with yerba mate iced tea, delivering clean, natural caffeine roughly equivalent to one espresso shot. The 3 mg version pairs its THC dose with CBD for a gentle buzz, while the 0 mg variety uses a functional blend of magnesium, electrolytes and L-theanine for mood support and hydration without alcohol. Half & Half joins Cann's existing lineup alongside Blood Orange Cardamom and Lemon Lavender, launching August 4 on drinkcann.com, with in-store options rolling out later this quarter. Cann demonstrates how pairing a celebrity's personal lifestyle story with functional formulation can extend a brand's appeal to health-conscious consumers seeking alternatives to traditional drinking. Image Credit: Cann ## Trend Insights (Trend Hunter) - Score: 7.7/10 - Popularity: 66% | Activity: 79% | Freshness: 85% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Why This Trend Is Growing - **Athlete-led Cannabis Beverages:** Celebrity lifestyle narratives are creating new space for cannabis drinks that feel personal, wellness-oriented and culturally mainstream. - **Dual-potency Drink Lines:** Offering THC and zero-THC versions of the same flavor platform opens access to both cannabis-curious consumers and sober-functional beverage audiences. - **Functional Social Alternatives:** Mood-support, hydration and gentle stimulation ingredients are reshaping adult beverages as alcohol substitutes for social and recreational occasions. ### Industries Being Reshaped - **Cannabis Beverages:** Microdosed formats paired with familiar iced tea and lemonade profiles signal broader potential for approachable, sessionable cannabis consumption. - **Functional Beverages:** Blends featuring caffeine, magnesium, electrolytes and L-theanine reflect a growing convergence between refreshment, relaxation and everyday performance needs. - **Sports Marketing:** Athlete collaborations rooted in personal hobbies can translate star power into lifestyle products beyond traditional endorsements and performance gear. ## Related on Trend Hunter - [Zero-THC Functional Beverages](https://www.trendhunter.com/trends/cann-0mg.md) - [Hybrid Energy-Boosting Beverages](https://www.trendhunter.com/trends/half-half.md) - [Hemp-Derived THC Beverages](https://www.trendhunter.com/trends/hempderived-thc-beverage.md) - [Low-Dose Calorie-Free THC Lemonades](https://www.trendhunter.com/trends/thc-lemonade.md) - [Hemp-Derived THC Products](https://www.trendhunter.com/trends/wana-brands-1.md) - [Refreshing THC-Enhanced Lemonades](https://www.trendhunter.com/trends/thcinfused-beverage1.md) - [THC-Infused Bottled Cocktails](https://www.trendhunter.com/trends/thcinfused-bottled-cocktail.md) - [Low-Dose Cannabis Beverages](https://www.trendhunter.com/trends/lowdose-cannabis-beverage.md) - [Cocktail-Inspired Hemp-Derived Beverages](https://www.trendhunter.com/trends/premixed-cocktails1.md)