# Sugar-Free Wine Ranges The Arterra Wines Canada Bask Zero Sugar Wine is Full-Flavored By Michael Hemsworth | Published 2020-08-25 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/zero-sugar-wine References: [foodbev](https://www.foodbev.com/news/arterra-wines-canada-introduces-bask-zero-sugar-wine/) & [arterracanada](https://www.arterracanada.com) Sugar-free libations have quickly shifted to a very popular market segment that many consumers are checking out, which is seeing new products like the new Arterra Wines Canada Bask zero [sugar](https://www.trendhunter.com/trends/lo-secco-prosecco-doc) wine range being launched. The new wine range has three varieties including Sauvignon Blanc, Pinot Noir and Crisp Rosé, which are all characterized by their sugar-free profile. This makes the products perfect for those who are [watching their intake of sugar](https://www.trendhunter.com/trends/welchs-zero), but still want to enjoy a glass of wine every now and then. Executive Vice President of Marketing Andrea Hunt spoke on the Arterra Wines Canada Bask zero sugar wine range saying, "Consumers deserve choice. Bask is a great tasting wine with zero grams of sugar per serving. This innovative brand can fit within a range of chosen lifestyles, without undue compromise. The nutrition facts table on Bask enables Canadians to make an informed decision.” ## Trend Insights (Trend Hunter) - Score: 6.0/10 - Popularity: 75% | Activity: 95% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Sugar-free Wine:** Disruptive innovation opportunity: Develop innovative marketing strategies targeting health-conscious consumers looking for sugar-free beverage options. ### Industries Being Reshaped - **Wine Industry:** Disruptive innovation opportunity: Create new product lines and expand marketing efforts to cater to the growing demand for sugar-free wine. ## Related on Trend Hunter - [Sustainable Sugar-Free Wines](https://www.trendhunter.com/trends/traces-wines.md) - [Aromatic Alcohol-Free Wines](https://www.trendhunter.com/trends/wolf-blass-zero.md) - [Elevated Wine Waters](https://www.trendhunter.com/trends/boutique-wine-water.md) - [Sugar-Free Vegan Wines](https://www.trendhunter.com/trends/unsweet-wine.md) - [Award-Wining Non-Alcoholic Wines](https://www.trendhunter.com/trends/0-wines.md) - [Low-Calorie Full-Flavored Wines](https://www.trendhunter.com/trends/svelte-wine.md) - [Elevated Alcohol-Free Wine Collections](https://www.trendhunter.com/trends/hardys-zero.md) - [Low-Calorie Canned Wines](https://www.trendhunter.com/trends/most-wanted-sauvignon-blanc-fizz.md) - [Functional Alcohol-Free Wines](https://www.trendhunter.com/trends/fitvine-free.md)