# All-Black Mystery Sodas This Zero-Sugar What the Fanta Has a Secret Flavor and a Striking Color By Laura McQuarrie | Published 2023-07-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zero-sugar-what-the-fanta References: [parade](https://parade.com/food/fanta-new-black-soda-halloween-2023)  [Fanta](https://www.trendhunter.com/trends/halloweeninspired-mystery-flavor) is continuing its campaign of introducing limited-edition, mysteriously flavored beverages with an all-new What The Fanta. The newest Fanta drink with a secret flavor profile is an unmissable one thanks to its all-black color and [zero-sugar format](https://www.trendhunter.com/trends/tango-zerod-thirst-trap). Despite its intimidatingly dark color, the Halloween soda reportedly does not have a flavor that matches its appearance—which will be a relief for anyone concerned that the mystery flavor may be licorice. Snacks and beverages with [mystery flavors](https://www.trendhunter.com/trends/99-brands) have a unique appeal, as they pique curiosity and create a sense of excitement and anticipation, enticing people to try them. The element of surprise and the challenge of identifying the hidden flavors speaks to soda lovers' adventurous nature, making the tasting experience more engaging and enjoyable. ## Trend Insights (Trend Hunter) - Score: 7.1/10 - Popularity: 97% | Activity: 99% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Limited-edition Mystery Flavors:** Brands are creating limited-edition snacks and beverages with mystery flavors to pique curiosity and create a sense of excitement and anticipation. - **Engaging Tasting Experiences:** Creating tasting experiences that challenge consumers to identify hidden flavors adds an element of surprise and makes the experience more engaging and enjoyable. - **Zero-sugar Beverage Innovation:** Zero-sugar beverages with unique flavors, like the all-black Fanta, offer a disruptive innovation opportunity in the beverage industry. ### Industries Being Reshaped - **Snack Food Industry:** The snack food industry can capitalize on the trend by introducing limited-edition snacks with mystery flavors to attract curious consumers. - **Beverage Industry:** In the beverage industry, creating engaging tasting experiences with unique flavors can differentiate brands and attract adventurous consumers. - **Healthy Beverage Market:** The healthy beverage market can seize the opportunity by developing zero-sugar beverages with unconventional flavors to cater to health-conscious consumers. ## Related on Trend Hunter - [Mysterious Halloween Soda Releases](https://www.trendhunter.com/trends/halloweeninspired-mystery-flavor.md) - [Gamified Mystery Drink Experiences](https://www.trendhunter.com/trends/what-the-fanta-1.md) - [Mysterious Pinkish Zero-Sugar Sodas](https://www.trendhunter.com/trends/2022-what-the-fanta-campaign.md) - [Fruit-Themed Zero-Sugar Sodas](https://www.trendhunter.com/trends/fanta-zero-sugar.md) - [Taste-Test Pop Promotions](https://www.trendhunter.com/trends/fanta-mystery-mixes.md) - [Dragon Fruit-Flavored Sodas](https://www.trendhunter.com/trends/fanta-dragon-fruit-zero-sugar.md) - [Mystery Flavor Milkshakes](https://www.trendhunter.com/trends/mystery-flavor-milkshake.md) - [Mysterious Lime Green Slushies](https://www.trendhunter.com/trends/frozen-what-the-fanta.md) - [Mystery Halloween Drinks](https://www.trendhunter.com/trends/mtn-dew-voodew-1.md)