# RTD Stormy Ginger Beers Reed's Launches Zero Sugar Stormy Mule Throughout the West Coast By Niko Pajkovic | Published 2022-08-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/zero-sugar-stormy-mule References: [bevnet](https://www.bevnet.com/spirits/2022/reeds-launches-the-new-zero-sugar-stormy-mule-across-the-west-coast) & [drinkreeds](https://drinkreeds.com/)  [Reed’s](https://www.trendhunter.com/trends/reeds-real), Inc., America's leading ginger beverage brand, has announced the launch of 'Reed's Zero Sugar Stormy Mule,' which will be distributed exclusively via retailers on the West Coast. The new sugar-free drink builds on the brand's signature alcoholic [RTD](https://www.trendhunter.com/trends/rumblers-cola) beverage, the 'Classic Mule,' by offering consumers a unique twist on the Dark & Stormy cocktail. The Stormy Mule is made with naturally brewed fresh ginger root and contains a natural rum taste. In addition, the beverage features a 7% ABV and is made without the use of artificial flavors, colors, or GMOs. “With the strong customer acceptance and sell-through of our [Zero Sugar Classic Mule](https://www.trendhunter.com/trends/zero-sugar-drinks) launched in June 2020, we felt it was a natural next step to continue expanding our alcohol RTD portfolio,” said Norman E. Snyder, CEO of Reed’s. Image Credit: Reed's ## Trend Insights (Trend Hunter) - Score: 3.1/10 - Popularity: 19% | Activity: 61% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **Zero-sugar Alcoholic Drinks:** There is a growing trend in the alcoholic beverage industry for zero-sugar or low-calorie options that provide a healthier drinking alternative and a unique taste experience. - **Naturally-brewed Beverages:** Consumers are increasingly interested in beverages made with natural, organic, or locally-sourced ingredients, creating opportunities for companies to offer unique and high-quality flavor profiles. - **RTD Cocktail Innovation:** RTD cocktails are becoming more popular as consumers seek convenience and high-quality flavor combined in one package, and companies have the opportunity to create unique flavors and experiences. ### Where This Applies - **Alcoholic Beverage Industry:** The launch of Reed's Zero Sugar Stormy Mule reflects a growing trend in the alcoholic beverage industry for healthier, more natural drinks with unique flavor profiles. - **Craft Beverage Industry:** Artisanal, craft breweries and distilleries are more in demand as consumers look for unique drinks and high-quality flavor profiles and opportunities to innovate and create new cocktails. - **Convenience Retail Industry:** As RTD cocktails become more popular, there is greater opportunity for convenience stores to expand their offerings and capture new customers with unique products and flavors. ## Related on Trend Hunter - [Spiked Ginger Ales](https://www.trendhunter.com/trends/reeds.md) - [Fiery Canned Rum Cocktails](https://www.trendhunter.com/trends/sly-dog-rum-spiced-n-stormy.md) - [Warming Ginger Beer Cocktails](https://www.trendhunter.com/trends/spiced-rum-ginger-beer.md) - [Fruit-Forward Ginger Cocktail Mixers](https://www.trendhunter.com/trends/goslings-stormy-peach-ginger-beer.md) - [Canned Bermuda-Themed Cocktails](https://www.trendhunter.com/trends/goslings-dark-n-stormy.md) - [Cocktail-Inspired Sparkling Waters](https://www.trendhunter.com/trends/ginger-lime-mule.md) - [Adaptogenic Craft Mocktails](https://www.trendhunter.com/trends/zero-proof-by-recess.md) - [Ginger Ale Campaigns](https://www.trendhunter.com/trends/reeds-real.md) - [Nostalgic Sugar-Free Sodas](https://www.trendhunter.com/trends/mug-root-beer-zero-sugar.md)